Reliance Baking Soda: Optimizing Promotional Spending, Teaching Note

By Quelch, John A. / Beckham, Heather

Marketing

Teaching Note to Briefcase 4128

Collection: HBSP (USA)

Ref: HBS-4128-E

Format: PDF

Number of pages: 17

Publication Date: May 22, 2009

Language: English

Review date: Dec 30, 2009

Description

Teaching Note to Briefcase 4128

Year: 2007

Geographic Setting: United States

Industry Setting: Household products

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Reliance Baking Soda: Optimizing Promotional Spending, Teaching Note

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