Manchester Products: A Brand Transition Challenge, Teaching Note

By Quelch, John A. / Beckham, Heather

Marketing

Large, Brand Transition Teaching Note for 4043

Collection: HBSP (USA)

Ref: HBS-4044-E

Format: PDF

Number of pages: 13

Publication Date: Jun 28, 2009

Language: English

Description

Large, Brand Transition Teaching Note for 4043

Year: 2005

Geographic Setting: United States

Industry Setting: Furniture

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Manchester Products: A Brand Transition Challenge, Teaching Note

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