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Customer Service Innovation (Spanish version)
Deshpande, Rohit; Hogan, HalCaso HBS-517S16MarketingThe members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the gold standard for its innovative customer service, and the $100 million new seats project for the international market was planned to bolster that reputation. But with increased compet...Desde 8,20 €
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Building Brand Infosys, Teaching Plan
Deshpande, RohitNota del Instructor HBS-516018-EMarketingTeaching plan for case 513003.Desde 0,00 €
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Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-316117-EIniciativa emprendedoraTeaching note for case 316053Desde 0,00 €
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The Levees Repaired, a System Still Broken (A) and (B), Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-313141-ETeaching Note for 313026 and 313027.Desde 0,00 €
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Advanced Leadership Pathways: Gilberto Dimenstein and Opening Connections in Brazil, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaNota del Instructor HBS-313128-ETeaching Note for 313116.Desde 0,00 €
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Advanced Leadership Pathways: John Dubinsky and the St. Louis Contractor Loan Fund, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling Jamila; Yalman, SibelNota del Instructor HBS-316118-ETeaching note for case 316041Desde 0,00 €
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCaso HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Desde 8,20 €
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Cerveza Corona (A)
Deshpande, RohitCaso HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Desde 8,20 €
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Terror at the Taj Bombay: Customer-Centric Leadership, Teaching Note
Deshpande, Rohit; Preble, MatthewNota del Instructor HBS-511118-EMarketingTeaching Note for 511703.Desde 0,00 €
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Still Leading (B10): Louis Gossett Jr.-A New Role Erasing Racism
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-318053-ELouis (Lou) Gossett Jr.'s exemplary life included a groundbreaking career in entertainment and a bold and audacious goal to erase racism. From the Broadway stage to television and the movie screen, Gossett earned major accolades in his field, notably becoming the first African American man to win an Oscar (Academy Award) for Best Supporting Actor for his moving portrayal as Sergeant Emil Foley in An Officer and a Gentleman in 1982. Despite his ac...Desde 8,20 €