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El lanzamiento del Nissan Micra en Portugal
Agell, Pere; Baucells Alibés, Manel; Segarra, José AntonioCaso M-977MarketingLA DIRECCION DE NISSAN EN PORTUGAL DEBE DECIDIR EL PRECIO A FIJAR PARA EL NUEVO NISSAN MICRA. PARA ELLO, REALIZA UNA INVESTIGACION COMERCIAL A LOS CLIENTES PRINCIPALES BASADA EN EL ANALISIS CONJUNTO. LOS RESULTADOS DE LA INVESTIGACION PERMITEN DIBUJAR UNA CURVA DE DEMANDA A DISTINTOS NIVELES DE PRECIOS. APARECEN DUDAS SOBRE LA METODOLOGIA DE INVESTIGACION Y LA INTERPRETACION DE LOS RESULTADOS.Desde 8,20 €
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Mobile Broadband and the Telecommunications Industry in 2011
Applegate, Lynda M.; Herman, Kerry; Snively, ChristineCaso HBS-814009-EIniciativa emprendedoraMobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data to travel in packets over telecommunication (telecom) companies' wireless (or cellular) networks. The number of worldwide mobile cellular subscriptions reached 6 billion in 2011, r...Desde 8,20 €
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Currency Trading at Salam, Inc. - Teaching Note
Bulach, M.; Baucells Alibés, ManelNota del Instructor ADT-26-EAnálisis de decisiones, FinanzasThe teaching note explains in detail how use LP optimization model for optimal trading among currencies. The solution is also useful to detect arbitrage opportunities in foreign exchange markets.Desde 0,00 €
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Currency Trading at Salam, Inc.
Bulach, M.; Baucells Alibés, ManelCaso AD-304-EAnálisis de decisiones, FinanzasThe case show a situation in which one can use an LP optimization model for detecting arbitrage opportunities in foreign exchange markets.Desde 8,20 €
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Serviteléfono S.A.
Labayen T. E.; Baucells Alibés, ManelCaso AD-276-EAnálisis de decisiones, EconomíaA 24/7 call center operated by a firm providing high-tech services by means of cellular phones has to allocate operators to shifts in such a way as to minimize costs. The firm runs on small profit margins, so saving a few percent through good scheduling can make an enormous difference in terms of profitability. In doing so, the firm has to make sure that the day is covered and the regulations concerning working time are met. The assignment can be...Desde 8,20 €
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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCaso HBS-317007-EConocimiento y comunicaciónIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Desde 8,20 €
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Serviteléfono S.A.
Labayen T. E.; Baucells Alibés, ManelCaso AD-276Análisis de decisiones, EconomíaUn «call center» de una empresa dedicada a ofrecer servicios de información de alto valor añadido mediante telefonía móvil, 24 horas al día 7 días a la semana, tiene que distribuir a los operadores por turnos para minimizar sus costes. Los beneficios marginales de la empresa son bajos, por tanto, el ahorro de unos porcentajes mediante un buen «planning» puede representar una gran diferencia desde el punto de vista de la rentabilidad. Por ello, la...Desde 8,20 €
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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCaso HBS-818056-EIniciativa emprendedoraJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Desde 8,20 €
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Club Solidario: Using IP Optimization to Assign Students to Families
Carbó D.; Domingo E.; García, Carolina; Baucells Alibés, Manel; Baigorri, J.; Villavieja D.; Rubiralta P.Caso AD-300-EÉtica empresarial y Responsabilidad Social CorporativaDavid and some others in the group were involved in Club Solidario. David convinced the group that it would be nice to use optimization to arrange the teams of students that were supposed to visit families in need.Desde 8,20 €
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Advanced Water Solutions, Inc. - Teaching Note
Chatburn, Lucy; Baucells Alibés, ManelNota del Instructor ADT-18-EAnálisis de decisiones, EconomíaNote prepared as an aid to instructors in the classroom use of case AD-289-E Advanced Water Solutions, Inc.Desde 0,00 €