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American Express: decidir sobre un modelo de trabajo híbrido tras la crisis de COVID-19 (B)
Almandoz, John; Reiche, Sebastian; Tatge, LarisaCaso DPO-815Gobierno corporativo, Liderazgo y Dirección de personasDesde 5,74 €
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Enabling Telework Away From Home: Daysk.com
Reiche, SebastianCaso DPO-422-ELiderazgo y Dirección de personasThe case describes Daysk.com's strategy to convince potential corporate clients to implement remote-work policies, in order to expand its market for remote-work solutions. Daysk.com offers a network of workspaces - a desk, a coworking space, a meeting room or a conference facility - that professionals can reserve in real time and access for a specific time slot. It also provides analytics about employees' workspace consumption.Desde 8,20 €
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Nestlé's Alliance for YOUth (B)
Reiche, Sebastian; Liao, YuanCaso DPO-439-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Desde 5,74 €
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Myer y Flanagan (A): reclutamiento sénior con mucho en juego
Reiche, Sebastian; Akkan, ErenCaso DPO-352Ética empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasEsta serie de dos casos se centra en los desafíos que los grandes almacenes australianos Myer afrontaron a la hora de encontrar sustitutos para sus directivos sénior. A finales de la primavera de 2014, el equipo directivo sénior de Myer estaba inmerso en una remodelación de primer orden. Aunque durante los dos años anteriores ya habían abandonado la compañía más de veinte directivos sénior, el éxodo de algunos miembros clave del equipo directivo ...Desde 8,20 €
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American Express: decidir sobre un modelo de trabajo híbrido tras la crisis de COVID-19 (A)
Almandoz, John; Reiche, Sebastian; Tatge, LarisaCaso DPO-814Gobierno corporativo, Liderazgo y Dirección de personasEn otoño del 2021, tras dirigir a su equipo durante 18 turbulentos meses en medio de la pandemia del coronavirus, Juan Orti, CEO de American Express (Amex) en España, y el equipo directivo de ese país (CET, por sus siglas en inglés) debían decidir cuál sería la nueva forma de trabajar del equipo en España. Tras un debate en toda la compañía sobre cómo sería la nueva normalidad en todo el mundo, se enfrentaban a la necesidad de determinar hasta qu...Desde 8,20 €
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Nestlé's Alliance for YOUth (A)
Reiche, Sebastian; Liao, YuanCaso DPO-438-EThe case deals with Nestlé's launch of the "Nestlé needs YOUth" initiative, whose main objective was to improve the employability of young people. The A case outlines how the initiative was launched in Europe at an overarching level, while leaving each local country operation with a lot of autonomy to decide how to carry it out. As a result, different challenges and local adaptations were necessary in each country. The B case details how the in...Desde 8,20 €
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Hailing a New Era: Haier in Japan (B) (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-265-ZHLiderazgo y Dirección de personasFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming t...Desde 5,74 €
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Haier India: Aiming for Market Leadership
Lee, Yih-Teen; Reiche, Sebastian; Sánchez-Runde, CarlosCaso DPO-465-ELiderazgo y Dirección de personasSitting face-to-face in their office in the outskirts of Delhi, Song Yujun and Eric Braganza, respectively managing director and president of Haier India, were contemplating their strategic objectives to drive Haier India to become one of the top brands in the Indian white goods market in the years to come. Forming a stable leadership team at the helm of Haier India since 2011, Yujun and Braganza consistently achieved double-digit growth and had ...Desde 8,20 €
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Myer and Flanagan (A): High-Stake Recruitment at the Top
Reiche, Sebastian; Akkan, ErenCaso DPO-352-EÉtica empresarial y Responsabilidad Social Corporativa, Liderazgo y Dirección de personasThis 2-case series focuses on the challenges of senior executive replacements at Australian department store Myer. In late spring of 2014, Myer was going through a major reshuffle of its senior management team. More than 20 senior managers had left the company over the past 2 years, and the exodus of some key members of the executive team was continuing. The turnover had accelerated after CEO Bernie Brookes decided in February 2014 to remain in h...Desde 8,20 €
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Hailing a New Era: Haier in Japan (A) (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-264-ZHLiderazgo y Dirección de personasFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming to ...Desde 8,20 €