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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCaso SM-1635Dirección estratégicaCoca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de producto a nivel global, ambas empresas decidieron comb...Desde 5,74 €
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Coca-Cola Nestlé Refreshments Company (E)
Ariño, AfricaCaso SM-1635-EDirección estratégicaThe Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...Desde 5,74 €
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E Ink in 2008
Yoffie, David B.; Kim, ReneeCaso HBS-709443-EDirección estratégicaIn the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing technologies and financial challenges.Desde 8,20 €
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E Ink en 2008
Yoffie, David B.; Kim, ReneeCaso HBS-710S16Dirección estratégicaEn el otoño de 2008, E Ink ha posicionado como un líder en tecnología de tinta electrónica gracias a la puesta en marcha de varios dispositivos de libros electrónicos como el Kindle de Amazon. Sin embargo, E Ink aún se enfrenta a la cuestión de cómo convertir su tecnología en un negocio rentable en medio de tecnologías de la competencia y los retos financieros.Desde 8,20 €
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E Ink in 2005 (Spanish version)
Yoffie, David B.; Mack, Barbara J.Caso HBS-710S15Dirección estratégicaExplores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in bringing a new technology to market.Desde 8,20 €
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Coca-Cola Nestlé Refreshments Company (A)
Ariño, AfricaCaso SM-1631Dirección estratégicaEste es el primero de una serie de cinco casos. Coca-Cola Nestlé Refreshments Company (CCNR) entró en funcionamiento en 1991 como una joint venture constituida por Coca-Cola (CC) y Nestlé (N). Ambas compañías habían producido y comercializado con gran éxito una bebida de café para el mercado japonés. Conscientes del enorme potencial del producto en el mercado mundial y de las dificultades asociadas al lanzamiento de una nueva categoría de product...Desde 8,20 €
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Fiat's Strategic Alliance with Tata (B): Its Evolution from Fiat's perspective
Ariño, AfricaCaso SM-1550-EDirección estratégica, Innovación y cambioIn March 2008, Fiat and Tata signed a memorandum of understanding with the Maharashtra state administration to increase total investment at the Ranjangaon, which would allow the joint venture to double output by 2012 to 200,000 cars and 300,000 engines and transmissions per year. Later Fiat's interest shifted to its recent acquisition of the failed U.S. automotive giant Chrysler.Desde 5,74 €
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Fiat's Strategic Alliance with Tata (C): Its Evolution From Tata's perspective
Ariño, AfricaCaso SM-1551-EDirección estratégica, Innovación y cambioFive months after the signing of a memorandum of understanding and with a delay of almost a year, Tata saw the first product of its cooperation with Fiat come out of the Ranjangaon plant. The company launched the new Indica Vista model equipped with the engine produced by the joint venture. With both the engine and the car itself assembled at the JV plant, the new Indica Vista was an important update of the model that had been first manufactured ...Desde 5,74 €
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (C)
Pastoriza, David; Ariño, Africa; Calleja, RicardoCaso SM-1759-EDirección estratégica, Gobierno corporativoThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Desde 5,74 €
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (A)
Pastoriza, David; Ariño, Africa; Calleja, RicardoCaso SM-1757-EDirección estratégica, Gobierno corporativoThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Desde 8,20 €