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eBay España y su comunidad de usuarios
Moscoso, Philip; Lago, AlejandroCaso P-1079Servicios y operaciones, Tecnologías de la informaciónEl caso se centra en cómo eBay involucra a su comunidad de usuarios en todas sus actividades de negocio, desde la toma de decisiones estratégicas hasta la propia operativa. Para ello ha desarrollado una serie de instrumentos de comunicación muy sofisticados. Concretamente, el caso plantea ajustes en los precios de inserción y las comisiones de venta, así cómo mejorar la detección de productos falsos en la plataforma.Desde 8,20 €
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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipNota del Instructor PT-64-EInnovación y cambio, Servicios y operacionesThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Desde 0,00 €
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Costs and Expenses - No Hard-and-Fast Rules: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeCapítulo de Libro HBS-6549BC-EMost entrepreneurs watch expenses closely. But did you know that there are plenty of estimates and biases that go into those expense lines? This chapter examines the major line items in this section of the income statement - including cost of goods sold, operating expenses, and one-time charges, among others. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Desde 8,20 €
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Managing Queues in Bank Branches: BBVA Case (A)
Flores Alonso, Juan Enrique; Chinchetru, Iker; Moscoso, PhilipCaso P-1133-EServicios y operacionesIn 2012, BBVA, one of the world's leading banks, is considering how to improve the operations of its bank branches in an effort to improve customer service while reducing costs - all while taking into account that it is a channel for which a more commercial approach is now desirable.Desde 8,20 €
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Assets - More Estimates and Assumptions (Except for Cash): Understanding the Balance Sheet-Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeCapítulo de Libro HBS-6552BC-EThere are two kinds of assets: current and long-term. Within those broad categories, there are many line items. This chapter lists the ones that appear on nearly every company's balance sheet. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Desde 8,20 €
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Capacity Management in Operations Systems
Lago, Alejandro; Moscoso, Philip; Sachon, MarcNota técnica PN-464-EServicios y operacionesThis technical note discusses how to analyze and manage the capacity of an operations system. The main reason for analyzing capacity is to find the answer to this question: what is the maximum amount of money an operations system can generate (via products or services)? The note presents a general methodology for capacity analysis, illustrated with a variety of examples, which present typical real-life complexities such as batch production, non-s...Desde 8,20 €
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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCaso OIT-26-EInnovación y cambio, Servicios y operacionesThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Desde 8,20 €
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Netflix: from DVD-by-mail to streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacEjercicio PE-84-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónSince its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation of the streaming model and its sustainability going forward, as it faces competitors like Disney...Desde 8,20 €
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Fundación "La Caixa": exposiciones de arte
Moscoso, PhilipCaso P-1103Servicios y operacionesCon un presupuesto de 500 millones de euros en 2009, la Fundación "la Caixa" es la tercera fundación privada más grande de Europa. A través de ella, la caja de ahorros "la Caixa" gestiona su Obra Social. El objetivo fundacional de la Fundación es financiar e impulsar actividades de carácter social, educativo, cultural y científico. El presente caso se centra en la vertiente cultural e ilustra la producción de exposiciones de arte por parte de la ...Desde 8,20 €
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCaso P-1079-EServicios y operaciones, Tecnologías de la informaciónThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Desde 8,20 €