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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714430-EDirección estratégicaWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Desde 8,20 €
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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El déficit de juicio
Bhide, Amar V.Artículo HBS-R1009BLiderazgo y Dirección de personasjuicio individual y la iniciativa son esenciales para el éxito de la economía capitalista moderna. Al mismo tiempo, las normas y los sistemas centralizados son necesarios a fin de traer y evitar el desperdicio. Equilibrar los modos de descentralización y de mando y control de la toma de decisiones ha sido siempre una lucha, y las organizaciones tienen experiencia en el manejo de la tensión. En los últimos tiempos, sin embargo, una nueva forma de ...Desde 8,20 €
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Social Strategy at Nike
Piskorski, Mikolaj Jan; Johnson, RyanCaso HBS-712484-EDirección estratégicaNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Desde 8,20 €
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-713483-EDirección estratégicaSupplement to Yammer (A), case 712-494.Desde 5,74 €
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Meetup, Teaching Note
Piskorski, Mikolaj JanNota del Instructor HBS-713486-EDirección estratégicaTeaching Note for 710408Desde 0,00 €
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SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Caso HBS-813074-EIniciativa emprendedoraThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Desde 8,20 €
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LinkedIn (C)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-714414-EDirección estratégicaDesde 5,74 €
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Zynga (B)
Piskorski, Mikolaj Jan; Smith, AaronCaso HBS-713502-EDirección estratégicaSupplement for case 710464Desde 5,74 €
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SMARTBITES C: June 2009
Roberts, Michael J.; Bhide, Amar V.Caso HBS-813111-EIniciativa emprendedoraSupplement for case 813074Desde 8,20 €