SMARTBITES (A)

By Roberts, Michael J. / Silva, Jeronimo / Bhide, Amar V.

Entrepreneurship

The case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.

Collection: HBSP (USA)

Ref: HBS-813074-E

Format: PDF

Number of pages: 27

Publication Date: Sep 19, 2012

Language: English

Review date: Jan 28, 2013

Description

Geographic Setting: Turkey;United States

Industry Setting: Beverages; Food; Retail trade

SMARTBITES (A)

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SMARTBITES (A)

Description

SMARTBITES (A)

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