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El déficit de juicio
Bhide, Amar V.Artículo HBS-R1009BLiderazgo y Dirección de personasjuicio individual y la iniciativa son esenciales para el éxito de la economía capitalista moderna. Al mismo tiempo, las normas y los sistemas centralizados son necesarios a fin de traer y evitar el desperdicio. Equilibrar los modos de descentralización y de mando y control de la toma de decisiones ha sido siempre una lucha, y las organizaciones tienen experiencia en el manejo de la tensión. En los últimos tiempos, sin embargo, una nueva forma de ...Desde 8,20 €
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SMARTBITES (A)
Roberts, Michael J.; Silva, Jeronimo; Bhide, Amar V.Caso HBS-813074-EIniciativa emprendedoraThe case describes a Turkish brother-sister team who are evaluating the option of acquiring and operating a franchise of a U.S. bakery/cafe in Turkey. They are comparing this option to that of simply starting a similar business.Desde 8,20 €
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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCaso IVEY-9B09E016-EGobierno corporativoDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Desde 8,20 €
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SMARTBITES C: June 2009
Roberts, Michael J.; Bhide, Amar V.Caso HBS-813111-EIniciativa emprendedoraSupplement for case 813074Desde 8,20 €
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Container Transportation Company
Peter C. Bell; Bai Xiaodong; Michael ZhangCaso IVEY-9B08E005-EGobierno corporativoThe regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively a...Desde 8,20 €
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M2 Universal Communications
Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter VazCaso IVEY-9B09E013-EGobierno corporativoTeleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.Desde 8,20 €
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SMARTBITES B: May 2009
Roberts, Michael J.; Bhide, Amar V.Caso HBS-813110-EIniciativa emprendedoraSupplement for case 813074Desde 8,20 €
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SMARTBITES D: February 2010
Roberts, Michael J.; Bhide, Amar V.Caso HBS-813112-EIniciativa emprendedoraSupplement for case 813074Desde 8,20 €
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Professional Media Inc.
Peter C. BellCaso IVEY-9B13E004-EGobierno corporativoA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Desde 8,20 €
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Lake Erie Paper
Peter C. Bell; Jing ChenCaso IVEY-9B07E002-EGobierno corporativoThe production manager at Lake Erie Paper (LEP) was considering installing a moisture meter to test the water content of the wood chips used to make corrugated paper. Use of a moisture meter would speed up the testing process and could reduce costs and/or improve paper quality, but the manager wanted to be sure that the meter provided a consistent and reliable measure of the water content of the arriving woodchips.Desde 8,20 €