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Visteon (B)
Boulent, M.; Palencia, Luis; Rahnema Alavi, AhmadCaso C-722-EContabilidad y controlIn 1999, with the Nissan Almera door panel program already under way, the account manager from Visteon's Nissan BBG receives a call from the Nissan program manager asking for a 28% price reduction. He calls the program's PLT manager to discuss what they should do.Desde 5,74 €
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Visteon (A)
Boulent, M.; Palencia, Luis; Rahnema Alavi, AhmadCaso C-721-EContabilidad y controlIn 1997, the Visteon management has to decide on the pricing of a door panel (DP) to be manufactured for the Nissan Almera. The company information system is used as a base for the pricing decision. The case explains the pricing process used.Desde 8,20 €
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Motive Communications (Spanish Version)
Rayport, Jeffrey; Iansiti, Marco; Hart, Myra M.; Chan, William; Findsen, FindCaso HBS-603S08Servicios y operacionesLos fundadores de Motive Communications, Inc., una reciente puesta en marcha dedicados a reinventar la cadena de soporte involucrados en la prestación de servicios de apoyo de tecnología de información, poner en marcha un proceso de desarrollo dependían de una amplia retroalimentación del cliente. Como parte de esto, un grupo selecto de "faro clientes" acordó pagar $ 50.000 a participar en la prueba beta - sino como una fecha límite se acercaba, ...Desde 8,20 €
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Web Site Blues (HBR Case Study and Commentary)
Maruca, Regina Fazio; Siegel, David; Carpenter, Candice; Ticoll, David; Rayport, JeffreyArtículo HBS-99209-EMarketingSo far, Rachel Soltanoff's instincts had been right. As CEO in this fictional case study, she had successfully navigated TradeRite Software's transition from a news service for stockbrokers to a $70 million provider of shrink-wrapped software geared toward both brokers and the growing day-trader market. Now a well-financed start-up, Stocknet.com, was testing a very competitive product that traders could download directly over the Web. And TradeRi...Desde 8,20 €
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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Voi Technology
Rayport, Jeffrey; Hull, OliviaCaso HBS-820099-EIniciativa emprendedoraVoi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reachDesde 8,20 €
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The Making of CERAN Avignon: The case plan
Palencia, LuisCaso ASN-63-EConocimiento y comunicaciónThis case was written for use in the case writing course of the International Faculty Program. The case is to be used after workshops in which participants practice the design of the opening paragraph, its difficulty, the structure of the case and the choice of exhibits. This is a case about how to write a case. It is based on a real IESE case study, "RELE Rouen: Language Immersion in Normandy," ASN-58-E.Desde 8,20 €
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Morgan Components - Teaching Note
Palencia, Luis; Fernández, AlbertNota del Instructor CT-18-EContabilidad y controlThis teaching note offers a guide to instructors in the classroom use of case C-730-E, "Morgan Components." "Morgan Components" is a case about costs. It addresses a wide range of issues and so is highly versatile. The teaching note suggests possible analyses and approaches for using the case in different programs and courses.Desde 0,00 €
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Biosafety Level Logistics (BLL)
Duro, Miguel; Grandes, Mª Jesús; Palencia, LuisCaso C-803-EContabilidad y controlBiosafety Level Logistics (BLL) was a Swiss company specialized in providing biosecurity logistic services to other companies. In 2020, BLL obtained a five-year contract to provide bio-secure transportation services to several Swiss research centers specialized in the development of vaccines. To offer this service, BLL had to buy ten refrigerated trucks that had been meticulously adapted to transport the vaccines, forcing the company to decide on...Desde 8,20 €
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Costa Valente
Gómez Pajares, Alberto; Urrutia, Josu; Palencia, LuisCaso ASN-72-EDirección estratégica, Iniciativa emprendedoraA businessman based in Barcelona and dedicated to the textile sector (selling T-shirts to sponsors) is presented with the opportunity to buy a small textile manufacturing company in Guimarães, Portugal. He has to decide whether to take on this project or not. The analysis that he carries out includes a study of the value chain and of the possibility of outsourcing part of the business, as well as the approach the entrepreneur will take to integra...Desde 8,20 €