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Case

Visteon (A)

By Boulent, M. / Palencia, Luis / Rahnema Alavi, Ahmad

In 1997, the Visteon management has to decide on the pricing of a door panel (DP) to be manufactured for the Nissan Almera. The company information system is used as a base for the pricing decision. The case explains the pricing process used.

Collection: IESE (España)

Ref: C-721-E

Format: PDF

Number of pages: 13

Publication Date: Oct 30, 2002

Language: English

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Description

Year: 1997

Geographic Setting: España

Learning Objective

Introduce concepts of relevant costs for pricing decision in the automotive industry context.

Visteon (A)

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Visteon (A)

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Visteon (A)

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