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Supplementary Case

Visteon (B)

By Boulent, M. / Palencia, Luis / Rahnema Alavi, Ahmad

In 1999, with the Nissan Almera door panel program already under way, the account manager from Visteon's Nissan BBG receives a call from the Nissan program manager asking for a 28% price reduction. He calls the program's PLT manager to discuss what they should do.

Collection: IESE (España)

Ref: C-722-E

Format: PDF

Number of pages: 8

Publication Date: Oct 30, 2002

Language: English

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Description

Year: 1997

Geographic Setting: España

Learning Objective

Introduce concepts of relevant costs for pricing decision in the automotive industry context.

Visteon (B)

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Visteon (B)

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Visteon (B)

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