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    Visteon (B)

    Boulent, M. ; Palencia, Luis ; Rahnema Alavi, Ahmad

    • Reference: C-722-E

    • Year: 1997

    • Number of pages: 8

    • Geographic Setting: España

    • Publication Date: Oct 30, 2002

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    In 1999, with the Nissan Almera door panel program already under way, the account manager from Visteon's Nissan BBG receives a call from the Nissan program manager asking for a 28% price reduction. He calls the program's PLT manager to discuss what they should do.

    Learning Objective

    Introduce concepts of relevant costs for pricing decision in the automotive industry context.

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