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Kraft Heinz: The $8 Billion Brand Write-Down
Avery, JillCaso HBS-519076-EMarketingOn Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company's stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down, that the company would be cutting its annual dividend from $2.50 to $1.60 and that it was under SEC investigation for accounting irregularities related to its procurement process. ...Desde 8,20 €
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Paez, Teaching Note
Avery, JillNota del Instructor HBS-517092-EMarketingTeaching note for case 316085.Desde 0,00 €
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Business Teams at Rubbermaid, Inc. (Spanish version)
Amabile, Teresa M.; Whitney, DeanCaso HBS-808S08Iniciativa emprendedoraoptions for staffing, structuring, and managing cross-functional business teams; the difficulty of implementing cross-functional teams in a company with a strong functional structure; the difficulty of balancing accountability and empowerment in "entrepreneurial" teams within established firms; and the impact of different management approaches on the functioning of business teams.Desde 8,20 €
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The Park Hotels: Revitalizing an Iconic Indian Brand
Avery, Jill; Dev, Chekitan S.Caso HBS-314114-EMarketingPriya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of conDesde 8,20 €
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Trisha Wilson of Wilson & Associates (Spanish Version)
Amabile, Teresa M.; Thorp, SarahCaso HBS-805S26Iniciativa emprendedoraempresario tejano Trisha Wilson ha fundado una empresa de diseño de interiores y vimos que crecen en una de las mayoría de las empresas de éxito en la industria de servicios de diseño de la hospitalidad. Después de 20 años de construcción de una empresa que es realmente un reflejo de su propia personalidad, Wilson se enfrenta con cambios en el entorno de trabajo de la empresa durante el crecimiento, y lo que sucederá a la empresa cuando llega el ...Desde 8,20 €
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La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
Avery, Jill; Dessain, Vincent; Hjortshoej, Mette FuglsangCaso HBS-520035-EMarketingAs 2018 neared its end, Laetitia Toupet, international general manager of L'Or al's La Roche-Posay brand reflected on the brand's achievements over the past year. At 1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the world. While Toupet was pleased with this feat, she believed that the brand was at a critical juncture. It was time to make some significant marketing decisions related to brand po...Desde 8,20 €
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCaso HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Desde 8,20 €
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCaso HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Desde 8,20 €
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Delivering Customer Centricity (Spanish version)
Steenburgh, Thomas; Avery, JillCaso HBS-517S12MarketingThis case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the complex, consultative buying process. However, with the rise of social media, prospective customers are getting more of the information they require earlier in the purchase process online...Desde 8,20 €
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UnME Jeans: Branding in Web 2.0
Steenburgh, Thomas; Avery, JillCaso HBS-509035-EMarketingThis case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video sharing sites, and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of brand objectives, in order to assess and e...Desde 8,20 €