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Case

The Park Hotels: Revitalizing an Iconic Indian Brand

By Avery, Jill / Dev, Chekitan S.

Marketing

Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of con

Collection: HBSP (USA)

Ref: HBS-314114-E

Format: PDF

Number of pages: 27

Publication Date: Mar 4, 2014

Language: English

Review date: Jul 31, 2017

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Description

Year: Event Year Start:2011

Geographic Setting: Geographic Setting:India

The Park Hotels: Revitalizing an Iconic Indian Brand

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The Park Hotels: Revitalizing an Iconic Indian Brand

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