General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Case

Predicting Consumer Tastes with Big Data at Gap

By Israeli, Ayelet / Avery, Jill

Marketing

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company's own sales and customer databases to select the next season's assortment. Peck was betting that intelligence fueled by big data could outperform a fashion industry creative director at predicting the future fashion trends and tastes of consumers.

Collection: HBSP (USA)

Ref: HBS-517115-E

Format: PDF

Number of pages: 27

Publication Date: May 30, 2017

Language: English

Review date: Mar 19, 2018

What material is included in this case:

Other supplements

Description

Year: 2016

Geographic Setting: Canada;North America;United States

Industry Setting: Apparel accessories; E-commerce; Retail trade

Predicting Consumer Tastes with Big Data at Gap

Options of use

Number of copies

- +

As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Leave your rating
"Predicting Consumer Tastes with Big Data at Gap"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Predicting Consumer Tastes with Big Data at Gap

What material is included in this case:

Description

Related

Predicting Consumer Tastes with Big Data at Gap

Are you interested in this product?

Do you find it interesting?

Leave your rating "Predicting Consumer Tastes with Big Data at Gap"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Predicting Consumer Tastes with Big Data at Gap"