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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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Donna Dubinsky y Apple Computer, Inc. (E)
Jick, Todd D.Caso HBS-416S05Liderazgo y Dirección de personasPresenta una descripción de dos cuestionarios de evaluación de estilo de gestión que fueron completadas por Donna Dubinsky: la influencia del estilo de Cuestionario y el Inventario de Prácticas de Liderazgo. resultados de Dubinsky se resumen y presentan en dos gráficos muestran. Estos datos pueden servir como un complemento a Donna Dubinsky y Apple Computer, Inc. (A), (B), (C) y (D) en una discusión en la clase de estilo de influencia individual ...Desde 5,74 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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The Affordable Care Act (E): The August 2009 Recess
Bower, Joseph L.; Norris, MichaelCaso HBS-315036-EDuring the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress.Desde 5,74 €
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCaso HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Desde 8,20 €
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelNota del Instructor HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Desde 0,00 €
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Donna Dubinsky and Apple Computer, Inc. (B) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S02Liderazgo y Dirección de personasMay be used with Donna Dubinsky and Apple Computer, Inc. (A), (C), (D), & (E) and Debi Coleman and Apple Computer, Inc.Desde 5,74 €
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Donna Dubinsky and Apple Computer, Inc. (C) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S03Liderazgo y Dirección de personasDubinsky and her boss' boss reflect on what was learned through this difficult chapter in Apple's history. May be used with Donna Dubinsky and Apple Computer, Inc. (A), (B), (D) and (E).Desde 5,74 €
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Donna Dubinsky and Apple Computer, Inc. (D) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S04Liderazgo y Dirección de personasAccompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her concerns about the Macintosh Division.Desde 5,74 €