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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCaso IVEY-9B09E016-EGobierno corporativoDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Desde 8,20 €
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Container Transportation Company
Peter C. Bell; Bai Xiaodong; Michael ZhangCaso IVEY-9B08E005-EGobierno corporativoThe regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively a...Desde 8,20 €
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M2 Universal Communications
Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter VazCaso IVEY-9B09E013-EGobierno corporativoTeleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.Desde 8,20 €
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Global Business School Network
Marquis, Christopher; Bhattacharya, RwitwikaCaso HBS-412044-ELiderazgo y Dirección de personasThe mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization to empowering the network to carry out GBSN's mission. The case asks, what is the best way to accomplish this objective?Desde 8,20 €
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Professional Media Inc.
Peter C. BellCaso IVEY-9B13E004-EGobierno corporativoA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Desde 8,20 €
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Lake Erie Paper
Peter C. Bell; Jing ChenCaso IVEY-9B07E002-EGobierno corporativoThe production manager at Lake Erie Paper (LEP) was considering installing a moisture meter to test the water content of the wood chips used to make corrugated paper. Use of a moisture meter would speed up the testing process and could reduce costs and/or improve paper quality, but the manager wanted to be sure that the meter provided a consistent and reliable measure of the water content of the arriving woodchips.Desde 8,20 €
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Continental Hope Group
Marquis, Christopher; Li, QiCaso HBS-415050-EMarketingThis case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green and profitable business, how the company valued, motivated and retained its talent, and how Chinese private enterprise can go global.Desde 8,20 €
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COSCO: Implementing Sustainability
Marquis, Christopher; Yin, Juelin; Yang, DongningCaso HBS-412081-ELiderazgo y Dirección de personasIn January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology platform integrating all the company's sustainability processes and indicators. In fall 2011, the company's leadership considered the following strategic...Desde 8,20 €
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sweetriot 2.0
Marquis, Christopher; Khalife, Donna; Thomason, BobbiCaso HBS-412007-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while maintaining its social mission and unique flair. The case tracks the origins of...Desde 8,20 €
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TriDev Realty Partners
Peter C. Bell; Sachin GuptaCaso IVEY-9B10E015-EGobierno corporativoThe chief executive officer (CEO) of TriDev Realty Partners, was considering an offer of $22.5 million that she had received for TriDev's Uptown Plaza shopping centre. Although she was looking to divest the property within a year, and the offer appeared attractive based on current income levels, she knew that a number of lease renewals were pending, which could increase the value of the property. Should the CEO sell now or wait until the lease re...Desde 8,20 €