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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Alvogen: Scaling Entrepreneurship, Teaching Note
Kerr, William R.; Isenberg, Daniel J.Nota del Instructor HBS-820020-EIniciativa emprendedoraTeaching note for case 819038.Desde 0,00 €
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Leadership at WildChina (B)
Isenberg, Daniel J.; Spence, Shirley M.Caso HBS-807128-EIniciativa emprendedoraSupplements the (A) case.Desde 5,74 €
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Robert Wessman and Actavis' "Winning Formula"
Isenberg, Daniel J.Caso HBS-808127-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Robert Wessman took over Actavis in 1999 when it was a failing 90-person domestic generic pharmaceutical maker in Iceland. Within 7 years he had brought Actavis to number 5 worldwide, with 11,000 people, active in 40 countries, global manufacturing, and $1.6 billion. The case explores the reasons for the success of this global venture.Desde 8,20 €
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International Entrepreneurship: Winter Term 2008
Isenberg, Daniel J.Caso HBS-807123-EIniciativa emprendedoraExplains the mission, philosophy, structure, and classroom and grading policies for the second-year MBA elective International Entrepreneurship.Desde 8,20 €
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SABIS - A Global Educational Venture From Lebanon
Isenberg, Daniel J.Caso HBS-809167-EIniciativa emprendedoraCarl Bistany is struggling with how the global educational management company, SABIS, can grow 100-fold in the coming twelve years. Founded in 1886 in Lebanon, SABIS is the world's largest and only global education management organization (EMO), with schools in the US, Europe, and Middle East.Desde 8,20 €
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Lapdesk Company: A South African FOPSE
Isenberg, Daniel J.Caso HBS-808008-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Shane Immelman, founding CEO of Lapdesk (South Africa), is facing several acute problems: a conflict between his director of marketing and his director of field operations; a dramatic increase in prices by a key supplier; and a major strategic alliance that does not seem to be moving forward. Lapdesk is a for profit social enterprise (FOPSE) dedicated to eradicating the shor...Desde 8,20 €
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Studio Moderna--A Venture in Eastern Europe
Isenberg, Daniel J.Caso HBS-808110-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Studio Moderna is the leading electronic retailer in 20 countries in and around Central and Eastern Europe, and use a multi-channel business strategy, organizational structure, and IT system. When management conflicts arise, Sandi Cesko, CEO and co-founder must decide whether to change his in-sourcing strategy to out-sourcing.Desde 8,20 €
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Will RacingThePlanet Ltd. Reach the Finish Line
Isenberg, Daniel J.Caso HBS-807148-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and Antarctica. How can a small company in Hong Kong continue to effectively coordinate such a far-flung, complex, ...Desde 8,20 €