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Will RacingThePlanet Ltd. Reach the Finish Line

Reference: HBS-807148-E
Year: 2002
Number of pages: 23
Publication Date: Mar 6, 2007
Fecha de edición: Aug 18, 2009
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Tourism services

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Description

To maximize their effectiveness, color cases should be printed in color. Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and Antarctica. How can a small company in Hong Kong continue to effectively coordinate such a far-flung, complex, global operation?

Keywords

Entrepreneurial finance Entrepreneurial management Entrepreneurs Entrepreneurship Globalization International business