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The Challenges of International Entrepreneurship at Expatica.com
Christopher Williams; Judith vanHerwaardenCaso IVEY-9B11M085-EDirección estratégica, Iniciativa emprendedoraIn April 2011, the management team at Expatica Communications B.V. was reviewing the progress of the company and the opportunities for future growth. The management team had to take stock: the external environment was rapidly changing, and threats from competitors were on the rise. Expatica had been founded 11 years earlier to provide English-language information and news to the expatriate community in Europe, delivering its services primarily ov...Desde 8,20 €
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Time Out: A New Global Strategy to Bring Back Profit
Christopher Williams; Umair ShafiqueCaso IVEY-9B17M063-EDirección estratégica, Iniciativa emprendedoraIn June 2016, the chief executive officer (CEO) of the United Kingdom-based Time Out Group PLC (Time Out), had just taken the company through an initial public offering, raising much-needed capital for investment and growth. Time Out, which provided consumers with information, tickets, and access to theatre, concerts, and events, as well as food, drink, and cultural experiences in its Time Out Market, had reported significant losses in 2014 and 2...Desde 8,20 €
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De Egghead a Egghead.com (A)
Rangan, V. Kasturi; Bell, MarieCaso HBS-507S15MarketingEn el transcurso de 12 meses en 1997 y 1998, Cerebrito alta dirección decidió cerrar sus 180 tiendas al por menor de ladrillo y mortero y se mueven a una tienda de electrónica. El caso describe la evolución de ese proceso, y el papel de su director general George Orban, y plantea preguntas sobre la viabilidad futura de la empresa.Desde 8,20 €
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Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCaso HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Desde 8,20 €
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCaso HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Desde 8,20 €
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Shelby Division 2012
Christopher Williams; Ken MarkCaso IVEY-9B14M126-EDirección estratégica, Iniciativa emprendedoraThe vice-president and general manager for Michigan Plastic Inc.’s Shelby Division (Shelby) is faced with various options. Shelby specializes in thermoforming plastic gasoline tanks for global automotive companies such as General Motors, Ford and Toyota. The vice-president is looking at ways to restart growth at Shelby, a division that has been the subject of a turnaround effort from 2007 to 2010. In fact, the vice-president has committed to his ...Desde 8,20 €
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Microsoft's Unlimited Potential (B)
Rangan, V. Kasturi; Bell, MarieCaso HBS-509009-EThis short (B) case provides an update of how Microsoft organized its unlimited potential initiative.Desde 5,74 €
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PSI: Social Marketing Clean Water, Teaching Note
Rangan, V. Kasturi; Ashraf, Nava; Bell, MarieNota del Instructor HBS-507086-ETeaching Note to (507-052). An abstract is not available for this product.Desde 0,00 €
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Marketing New York City, Teaching Note
Rangan, V. Kasturi; Elberse, Anita; Bell, MarieNota del Instructor HBS-508035-EMarketingTeaching Note to (506-022). An abstract is not available for this product.Desde 0,00 €
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Olympus and the Whistleblower President
Seijiro Takeshita; Christopher WilliamsCaso IVEY-9B12M012-EDirección estratégicaThe newly appointed president and chief operating officer of Olympus Corporation of Japan was called to an emergency board meeting. The purpose of the meeting was to discuss governance issues regarding corporate mergers and acquisitions. However, it would be no ordinary meeting. Since assuming the role of president in April 2011, the president had discovered evidence of corporate fraud on a large scale. He had commissioned an external auditor rep...Desde 8,20 €