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Rajat Gupta, Teaching Note
Healy, Paul M.; Soltes, EugeneNota del Instructor HBS-117068-ETeaching Note for HBS Case No.117-004, "Rajat Gupta"Desde 0,00 €
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Rajat Gupta
Healy, Paul M.; Soltes, EugeneCaso HBS-117004-EÉtica empresarial y Responsabilidad Social CorporativaRajat Gupta, former managing director of McKinsey & Company, a director of Goldman Sachs, Proctor & Gamble, and AMR, and a well-known philanthropist, was convicted of engaging in insider trading. The case explores Gupta's rise and the later legal problemsDesde 8,20 €
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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Caso HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Desde 8,20 €
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White-Collar Crime
Healy, Paul M.; Serafeim, George; Soltes, Eugene; Osmundsen, Erik; White, Mary JoArtículo HBS-R1904B-EDespite efforts to crack down on illegal activity, crimes like fraud, bribery, embezzlement, and money laundering are rampant in corporations. What steps can leaders take to fix this growing problem? In "How to Scandal-Proof Your Company," HBS professors Paul Healy and George Serafeim argue that the cause of misconduct is not ineffective regulations or compliance systems. It's weak leadership and flawed corporate cultures, their research shows. C...Desde 8,20 €
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCaso HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Desde 8,20 €
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Monocle
Soltes, Eugene; Hess, SaraCaso HBS-113024-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brule to counter a perceived deterioration in the quality of print publications available at the newsstand. Monocle differentiates itself from other publications through its diverse international coverage and related newspaper, radio, and shop offerings. The case investigates the growth of Mon...Desde 8,20 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €
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Aman Resorts (B)
Soltes, Eugene; Sesia, AldoCaso HBS-111015-EContabilidad y controlAman Resorts (B) describes how employees are rewarded and compensated which is used to supplement Aman Resorts (A).Desde 5,74 €
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Branding Yoga, Teaching Plan
Deshpande, RohitNota del Instructor HBS-512079-EMarketingTeaching Plan for 512025.Desde 0,00 €
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCaso HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Desde 8,20 €