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Case

PlayStation 2 de Sony (A)

By Deshpande, Rohit / Schulman, Seth M.

Marketing

A principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.

Collection: HBSP (USA)

Ref: HBS-110S27

Format: PDF

Number of pages: 29

Publication Date: Aug 7, 2001

Language: Spanish

Review date: Sep 25, 2002

Description

Year: 1999

Geographic Setting: Japan

Industry Setting: Games

PlayStation 2 de Sony (A)

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PlayStation 2 de Sony (A)

Description

PlayStation 2 de Sony (A)

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