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Crear y nutrir tu red: El arte de construir relaciones mutuametne beneficiosas a largo plazo
Neill, Conor; Ferraro, FabrizioNota técnica SMN-676Iniciativa emprendedora, Liderazgo y Dirección de personasEl networking es el arte de construir relaciones mutuamente beneficiosas a largo plazo, y esta nota describe qué pueden hacer las redes sociales y qué es, y qué no, el networking. Además, te ofrecemos siete sugerencias para comenzar a construir tu propia red de contactos.Desde 8,20 €
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCaso SM-1665Dirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Desde 8,20 €
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Digital Competition in Fashion & Luxury Goods: YNAP versus Farfetch - Teaching Note
Sastre Boquet, Isaac; Ferraro, Fabrizio; Baldo, AndreaNota del Instructor SMT-120-EDirección estratégica, Innovación y cambio, Servicios y operacionesIn 2015, Yoox CEO Federico Marchetti spearheaded the deal of a lifetime, merging Yoox Group with Net-a-Porter Group. But in 2017, two years later, the financial community was expecting him to deliver results. Moreover, a new threat had emerged. Farfetch, a luxury platform that aggregated the inventories of over 500 luxury boutiques all over the world, had reached US$800 million in sales after less than 10 years of operations, with a staggering 70...Desde 0,00 €
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCaso HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Desde 8,20 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCaso HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Desde 8,20 €
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Branding Yoga, Teaching Plan
Deshpande, RohitNota del Instructor HBS-512079-EMarketingTeaching Plan for 512025.Desde 0,00 €
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCaso HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Desde 8,20 €
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Cipla, Teaching Note
Deshpande, Rohit; Sesia, AldoNota del Instructor HBS-307021-EMarketingTeaching Note to (503-085).Desde 0,00 €
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCaso HBS-510120-EThis case supplements the "Flying J (A)" case.Desde 5,74 €