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Tracy Edwards and Maiden (E): Southern Ocean Decision
Tracy Edwards; Gerard Seijts; Ann C. FrostCaso IVEY-9B21C024-EIniciativa emprendedora, Liderazgo y Dirección de personasSupplement for product 9B21C020.Desde 5,74 €
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Tracy Edwards and Maiden (A), (B), (C), (D), (E), & (F) - Teaching Note
Gerard Seijts; Tracy Edwards; Ann C. FrostNota del Instructor IVEY-8B21C020-EIniciativa emprendedora, Liderazgo y Dirección de personasTeaching note for product 9B21C020.Desde 0,00 €
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Negotiating a New Agreement (E): Marcus Tatum-Owner of the San Antonio Sharks
Ann C. Frost; Justin PattersonCaso IVEY-9B21C033-ELiderazgo y Dirección de personasSupplement for product 9B21C029.Desde 5,74 €
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Negotiating a New Agreement: The NFLPA and NFL Owners (A, B, C, D, E, F & G) - Teaching Note
Ann C. Frost; Justin PattersonNota del Instructor IVEY-8B21C029-ELiderazgo y Dirección de personasTeaching note for product 9B21C029.Desde 0,00 €
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCaso HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Desde 8,20 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCaso HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Desde 8,20 €
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Branding Yoga, Teaching Plan
Deshpande, RohitNota del Instructor HBS-512079-EMarketingTeaching Plan for 512025.Desde 0,00 €
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCaso HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Desde 8,20 €
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Cipla, Teaching Note
Deshpande, Rohit; Sesia, AldoNota del Instructor HBS-307021-EMarketingTeaching Note to (503-085).Desde 0,00 €