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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Philips Electronics in China
Nueno, Pedro; Subirats M.Caso P-969-EServicios y operacionesUnder fierce competition coming from world players and domestic companies, Rob Westerhof, General Manager and President of Philips Electronics China Group, was refining his company's strategy to maintain a position of leadership in China. Philips had grown fast (5 billion US dollars) in China, and had become a large and complex organization, including factories, joint ventures, wholy owned subsidiaries and sales and distribution networks, and emp...Desde 8,20 €
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Iguana Music House
Lee J. G.; Nueno, Pedro; Sabben M.Caso E-15-EIniciativa emprendedoraDesde 8,20 €
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ITSaCompany
Wuijten M.; Rosental W.; Nueno, PedroCaso E-22-EIniciativa emprendedoraITSaCompany takes on the challenge of playing a role in the rapidly growing business of telephony with integrated Internet technology. ITSaCompany offers long distance telephony at a 40% discount on regular charges to both small/medium enterprises and private users in Spain. The emphasis in its business plan is on speed of implementation and customer bonding.Desde 8,20 €
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ITSaCompany
Wuijten M.; Rosental W.; Nueno, PedroCaso E-22Iniciativa emprendedoraITSaCompany asume el reto de desempeñar un papel en el negocio en rápido crecimiento de la telefonía, que integra la tecnología de internet. La empresa ofrece telefonía a larga distancia con un 40% de descuento sobre las tarifas regulares, tanto a la grande como a la pequeña empresa, así como también, a los usuarios privados de España. El enfásis en su plan de negocio está en la velocidad de la ejecución y en la relación con el cliente....Desde 8,20 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €
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Iguana Music House
Lee J. G.; Nueno, Pedro; Sabben M.Caso E-15Iniciativa emprendedoraPresents the business plan for the launching of a chain of stores specialized in the sale of music. The IMH concept is about creating synergy along the entire music industry value chain -from recording to distribution to retail. Essentially the company is focused on recording local artists, offering them immediate distribution of their music through the international network of IMH retail outlets, and eventually assisting promising bands to get l...Desde 8,20 €