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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Harder They Fall (Spanish version)
Kramer, Roderick M.Artículo HBS-R0310CLiderazgo y Dirección de personasThey simplify their lives, remaining humble and "awfully ordinary." They shine a light on their weaknesses instead of trying to cover them up. They float trial balloons to uncover the truth and prepare for the unexpected. They sweat the small stuff. And they reflect more, not less.Desde 8,20 €
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Trust Building in Intergroup Negotiations: Challenges and Opportunities for Creative Leaders
Kramer, Roderick M.Capítulo de Libro HBS-3791BC-EAn important and challenging task faced by leaders is how to facilitate the development of trust between groups they represent. This task is especially challenging when a history of deep distrust or suspicion exists between the groups. In particular, this chapter focuses on several basic issues leaders must understand and address if they are to build trust successfully between groups. For example, how should trust be conceptualized in the context...Desde 8,20 €
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Rethinking Trust
Kramer, Roderick M.Artículo HBS-R0906H-ELiderazgo y Dirección de personasWill we ever learn? We'd barely recovered from Enron and WorldCom before we faced the subprime mortgage meltdown and more scandals that shook our trust in businesspeople. Which raises the question: Do we trust too much? In this article, Stanford professor and social psychologist Kramer explores the reasons we trust so easily - and, often, so unwisely. He explains that genetics and childhood learning make us predisposed to trust and that it's been...Desde 8,20 €
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Repensar la confianza
Kramer, Roderick M.Artículo HBS-R0906HLiderazgo y Dirección de personasVamos a aprender? Apenas habíamos recuperado de Enron y WorldCom antes de que nos enfrentamos al colapso de las hipotecas de alto riesgo y más escándalos que sacudió la confianza en los empresarios. Lo que plantea la pregunta: ¿confiamos demasiado? En este artículo, el profesor de Stanford y psicólogo social Kramer explora las razones por las que confiamos tan fácilmente - y, a menudo, por lo que imprudentemente. Explica que la genética y hacer e...Desde 8,20 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €