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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Eric Wood (B) (Spanish version)
Hart, Myra M.Caso HBS-807S17Iniciativa emprendedoraDescribe compra de la mucho más grande Shaw Co. de Eric describe el funcionamiento y los problemas financieros que se derivan, dejando Eric considerando la opción de la quiebra. Los temas incluyen la superposición de las finanzas personales y de negocios, así como los mecanismos y las consecuencias de la quiebra.Desde 5,74 €
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Eric Wood (A) (Spanish version)
Hart, Myra M.Caso HBS-807S15Iniciativa emprendedoraDescribe el principio de la carrera de un MBA que se fue a trabajar en una pequeña empresa, compró la compañía, y ahora está contemplando una adquisición para ampliar el negocio. Los problemas están relacionados con las finanzas personales / riesgo comercial y financiero, así como la valoración y estructuración financiera.Desde 8,20 €
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Staples: A Year in the Life of a Start-Up
Hart, Myra M.Caso HBS-800241-EIniciativa emprendedoraThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. The case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required t...Desde 8,20 €
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Todd Krasnow: From Startup to Corporate and Back
Hart, Myra M.; Kraus, JanetCaso HBS-812121-EIniciativa emprendedoraDesde 8,20 €
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Centros Infantiles Bright Horizons – 1987
Uyterhoeven, Hugo E.R.; Hart, Myra M.Caso HBS-303S15Conocimiento y comunicaciónLos fundadores de Bright Horizons han desarrollado una estrategia distintiva y recaudado fondos de capital de riesgo. Ahora están listos para hacer su sueño hecho realidad. ¿Cómo deben proceder en la ejecución de su estrategia?Desde 8,20 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €