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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €
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Being the Boss, with a New Preface: The 3 Imperatives for Becoming a Great Leader, 2. I'm the Boss!
Hill, Linda A.; Lineback, KentCapítulo de Libro HBS-1094BC-EAre you the boss you need to be? You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from your subordinates, from those above you, and from your peers and customers. You're not alone. As Harvard Business SDesde 8,20 €
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Being the Boss, with a New Preface: The 3 Imperatives for Becoming a Great Leader, 3. I'm Your Friend!
Hill, Linda A.; Lineback, KentCapítulo de Libro HBS-1095BC-EAre you the boss you need to be? You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from your subordinates, from those above you, and from your peers and customers. You're not alone. As Harvard Business SDesde 8,20 €
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I'm Your Friend!: Beware the Pitfalls When You Create Relationships That Are Too Personal-Why Being Both Boss and Friend Won't Work
Hill, Linda A.; Lineback, KentCapítulo de Libro HBS-7309BC-EDirección estratégicaDo you consider your direct reports your friends? For many managers, the instinct to build close personal relationships in their interactions at work is a powerful one-they have an intense need to be liked. But if you confuse being liked with being trusteDesde 8,20 €
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I'm the Boss!: Don't Depend on Your Formal Authority-Why Recognizing the Benefits and Pitfalls of Power Is Essential to Being a Great Boss
Hill, Linda A.; Lineback, KentCapítulo de Libro HBS-7310BC-EConocimiento y comunicaciónMany managers take an authoritarian "do this, do that" approach with their people-not necessarily because they want to be controlling, but because they believe exercising authority is the most efficient way to get results. What approach do you take with the people you manage? In this chapter, authors Linda Hill and Kent Lineback explore the nature of formal authority-what it is, the common misconceptions about it, what its limitations are, and wh...Desde 8,20 €