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Making Relationships Work: A Conversation with Psychologist John M. Gottman
Gottman, John M.; Coutu, DianeArtículo HBS-R0712B-ELiderazgo y Dirección de personasUnless you're a hermit, you can't avoid relationships. And your professional career certainly won't go anywhere if you don't know how to build strong, positive connections. Leaders need to connect deeply with followers if they hope to engage and inspire them. Despite the importance of interpersonal dynamics in the workplace, solid research on the topic is only now beginning to emerge--and psychologist John M. Gottman, executive director of the Re...Desde 8,20 €
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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Hacer que las relaciones funcionen
Gottman, John M.; Coutu, DianeArtículo HBS-R0712BLiderazgo y Dirección de personasA menos que seas un ermitaño, no se puede evitar relaciones. Y su carrera profesional desde luego no va a ninguna parte si no sabe cómo construir conexiones fuertes y positivas. Los líderes tienen que conectarse profundamente con los seguidores si esperan a participar y les inspiran. A pesar de la importancia de las dinámicas interpersonales en el lugar de trabajo, sólida investigación sobre el tema sólo ahora está empezando a surgir - y psicólog...Desde 8,20 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €
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We Googled You (HBR Case Commentary)
Coutu, DianeArtículo HBS-R0706Z-ELiderazgo y Dirección de personasAs the CEO of Hathaway Jones, an American luxury apparel retailer, Fred Westen has spent the past four years struggling to revamp his company's stodgy image and boost flagging sales. He's just announced an ambitious plan to elbow in on China's fast-growing luxury goods market when he gets a call from an old prep school friend. Fred agrees to meet his friend's daughter, Mimi Brewster, to see whether she might be able to head up the company's flags...Desde 8,20 €
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We Googled You (HBR Case Study and Commentary)
Coutu, DianeArtículo HBS-R0706A-ELiderazgo y Dirección de personasAs the CEO of Hathaway Jones, an American luxury apparel retailer, Fred Westen has spent the past four years struggling to revamp his company's stodgy image and boost flagging sales. He's just announced an ambitious plan to elbow in on China's fast-growing luxury goods market when he gets a call from an old prep school friend. Fred agrees to meet his friend's daughter, Mimi Brewster, to see whether she might be able to head up the company's flags...Desde 8,20 €