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A&M/Octone Records: All Rights or Nothing
Elberse, Anita; Ofek, Elie; Kelleher, CarenCaso HBS-511031-EMarketingIn April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and chief executive officer James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising act, Paper Tongues, to join A&M/Octone on a so-called all-rights deal, which specified that the label would receive a percentage of all of the artist's revenue stre...Desde 8,20 €
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CJ E&M: KCON Goes Global
Ofek, Elie; Norris, MichaelCaso HBS-517083-EMarketingIn January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in LA in 2012. In the years since 2012, the event has been held every year in LA, and has recently also taken place in New York, To...Desde 8,20 €
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CJ E&M: Creating a K-Culture in the U.S., Teaching Note
Ofek, Elie; Norris, MichaelNota del Instructor HBS-516022-EMarketingThis teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing ...Desde 0,00 €
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CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCaso HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Desde 8,20 €
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Luis Bartrina
Anzizu, J. M.; Chinchilla, NuriaCaso FH-324-ELiderazgo y Dirección de personasDesde 8,20 €
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Luis Bartrina
Anzizu, J. M.; Chinchilla, NuriaCaso FH-324Liderazgo y Dirección de personasEl caso se centra en el estilo de dirección de Luis Bartrina, director general de CPC-España, recogiendo su historial, su filosofía de dirección, un día típico en su agenda, y los comentarios de algunos de sus colaboradores.Desde 8,20 €
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Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Caso DG-875Dirección estratégica, Innovación y cambioMiguel Torres-Chile es una subsidiaria de Bodegas Torres de España. Fue creada con el objetivo de exportar vinos desde Chile y satisfacer así las necesidades de los países americanos, especialmente de América Latina. Al poco tiempo decidió penetrar también en el mercado chileno y fortalecerse allí. Sin embargo, en marzo de 1982, después de dos años de operaciones, la empresa no tiene éxito ni en el mercado interno ni en el de exportación. Es el m...Desde 8,20 €
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Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Caso DG-875-EDirección estratégica, Innovación y cambioMiguel Torres Chile is a subsidiary of Bodegas Torres of Spain. This subsidiary was created with the purpose of exporting wines from Chile, satisfying thus the needs of American countries, and specially Latin America. Shortly after, the subsidiary also decided to penetrate the Chilean market and strengthen its position there. However, in March 1982 after two years of operations the company is neither successful in the domestic market nor in the e...Desde 8,20 €
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Miguel Torres-Chile (B)
Anzizu, J. M.; Martinez, Jon I.Caso DG-876-EDirección estratégica, Innovación y cambioHaving successfully overcome the difficulties of the first three years, Miguel Torres-Chile, subsidiary of Bodegas Torres of Spain, finds itself in a period of consolidation of its activities in the national and international markets. At present the company has to tackle the problem of how to keep on growing in a national market with problems derived from the economic crisis, and in which the company may soon reach its limit. It must also study h...Desde 5,74 €
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Koita Foods
Applegate, Lynda M.; Ofek, Elie; Norris, MichaelCaso HBS-819001-EIniciativa emprendedoraIn 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.Desde 8,20 €