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Nike Football Team Sports: La agilidad como motor del crecimiento
Mitchell, Jordan; Sachon, MarcCaso P-1089Servicios y operacionesEn 2007, Nike EMEA decidió incrementar significativamente su negocio de Football Team Sports (FTS, prendas y accesorios para personas que practican el fútbol aficionado), que hasta entonces había sido una parte pequeña de sus actividades. Nike tenía que afrontar un reto importante: cómo servir al creciente negocio de FTS con una cadena de suministro que tradicionalmente recurría al marketing para generar demanda. Los clubes de fútbol aficionado, ...Desde 8,20 €
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Car Collision Center, Barcelona
Mitchell, Jordan; Sachon, MarcCaso P-1077-EServicios y operacionesCar Collision Center Barcelona is a business concept developed by a group of MBA students during their MBA. It aims to remedy the market inefficiency of having many small body shops in Barcelona, resulting in higher costs and longer process times. To do so, they want to pool demand for car body work after traffic accidents in a large facility and collaborate with insurance companies. These will benefit from projected lower costs of repair and low...Desde 8,20 €
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Nike Football Team Sports: Agility as an Engine for Growth
Mitchell, Jordan; Sachon, MarcCaso P-1089-EServicios y operacionesIn 2007 Nike EMEA decided to significantly grow Football Team Sports (FTS, people playing football in amateur clubs), which up to then had been a small part of its business. Nike had to face the challenge of how to serve the growing FTS business with a supply chain that traditionally relied on demand generation via marketing. Amateur clubs, on the other hand, would be heavily influenced by the popularity of the professional clubs - or latest resu...Desde 8,20 €
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Exima Agro-Industrial Holdings
Bell, David E.; McLoughlin, Damien P.Caso HBS-513062-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 8,20 €
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Mútua de Terrassa: Rollout of the Health Care Information System (HCIS)
Mitchell, Jordan; Ribera, Jaume; Rosenmöller, MagdaCaso P-1087-EConocimiento y comunicación, Servicios y operacionesAs of autumn 2006, a major Spanish hospital outside of Barcelona, Grup Mútua de Terrassa (MT), is implementing the second major phase of a new Health Care Information System (HCIS) along with Hewlett-Packard (HP) at eight centers for primary care. The HCIS project is a multi-year and multi-phase initiative which is the first in many steps towards a "paper-less" hospital. The hospital's management are wondering how the HCIS will change the way peo...Desde 8,20 €
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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-517052-EMarketingDesde 8,20 €
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K&N's: Health and Happiness for Pakistan, Teaching Note
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-513077-EDirección estratégicaTeaching Note for 512002Desde 0,00 €
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Tesco Group Food, Teaching Note
Alvarez, Jose B.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-514102-EMarketingTeaching Note for Tesco Group Food, HBS No. 514022.Desde 0,00 €
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Kepak and the Future of the Irish Beef Industry, Teaching Note
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-513081-EDirección estratégicaTeaching Note for 511070.Desde 0,00 €
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Ocado Group: Ready for the Future
Alvarez, Jose B.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-521061-EMarketingDescribes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.Desde 8,20 €