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Amazon: equilibrio entre orientación al cliente y compromiso del empleado
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCaso P-1165Innovación y cambio, Servicios y operacionesAmazon se define como la empresa más centrada en el cliente del mundo y explica su crecimiento en diversos sectores como una forma de ir aportando más valor a sus clientes. Si visión es "to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online" ("ser la compañía más centrada en el cliente del mundo, crear un lugar al que la gente pueda acudir para encontrar y d...Desde 8,20 €
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Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCaso P-1165-PPInnovación y cambio, Servicios y operacionesAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Desde 8,20 €
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Exima Agro-Industrial Holdings
Bell, David E.; McLoughlin, Damien P.Caso HBS-513062-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 8,20 €
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCaso P-1165-EInnovación y cambio, Servicios y operacionesAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Desde 8,20 €
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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-517052-EMarketingDesde 8,20 €
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K&N's: Health and Happiness for Pakistan, Teaching Note
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-513077-EDirección estratégicaTeaching Note for 512002Desde 0,00 €
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Tesco Group Food, Teaching Note
Alvarez, Jose B.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-514102-EMarketingTeaching Note for Tesco Group Food, HBS No. 514022.Desde 0,00 €
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Kepak and the Future of the Irish Beef Industry, Teaching Note
Bell, David E.; McLoughlin, Damien P.; Shelman, MaryNota del Instructor HBS-513081-EDirección estratégicaTeaching Note for 511070.Desde 0,00 €
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Ocado Group: Ready for the Future
Alvarez, Jose B.; McLoughlin, Damien P.; Kindred, NatalieCaso HBS-521061-EMarketingDescribes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.Desde 8,20 €
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Tesco Group Food
Alvarez, Jose B.; McLoughlin, Damien P.; Shelman, MaryCaso HBS-514022-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2010, the world's third largest retailer created a new centralized sourcing department for fresh food and store-brand grocery products in response to changes in global supply and to better meet the needs of a new multi-channel retail environment. The case, set in late 2013, covers the development of Tesco Group Food and identifies future opportunities and challenges.Desde 8,20 €