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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Crear y nutrir tu red: El arte de construir relaciones mutuametne beneficiosas a largo plazo
Neill, Conor; Ferraro, FabrizioNota técnica SMN-676Iniciativa emprendedora, Liderazgo y Dirección de personasEl networking es el arte de construir relaciones mutuamente beneficiosas a largo plazo, y esta nota describe qué pueden hacer las redes sociales y qué es, y qué no, el networking. Además, te ofrecemos siete sugerencias para comenzar a construir tu propia red de contactos.Desde 8,20 €
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCaso SM-1665Dirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Desde 8,20 €
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Digital Competition in Fashion & Luxury Goods: YNAP versus Farfetch - Teaching Note
Sastre Boquet, Isaac; Ferraro, Fabrizio; Baldo, AndreaNota del Instructor SMT-120-EDirección estratégica, Innovación y cambio, Servicios y operacionesIn 2015, Yoox CEO Federico Marchetti spearheaded the deal of a lifetime, merging Yoox Group with Net-a-Porter Group. But in 2017, two years later, the financial community was expecting him to deliver results. Moreover, a new threat had emerged. Farfetch, a luxury platform that aggregated the inventories of over 500 luxury boutiques all over the world, had reached US$800 million in sales after less than 10 years of operations, with a staggering 70...Desde 0,00 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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CEO Activism (B)
Toffel, Michael W.; Chatterji, Aaron; Kelley, JuliaCaso HBS-617048-EEconomíaSupplement to case 617001.Desde 5,74 €
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InterfaceRAISE: Sustainability Consulting, Teaching Note
Toffel, Michael W.; Eccles, Robert G.Nota del Instructor HBS-612049-EServicios y operacionesTeaching Note for 611-069.Desde 0,00 €
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Sustainability at Millipore, Teaching Note
Toffel, Michael W.Nota del Instructor HBS-610013-EServicios y operacionesTeaching Note for [610012].Desde 0,00 €
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCaso HBS-617020-EServicios y operacionesIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Desde 8,20 €
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Process Analytics Tutorial, Teaching Note
Shapiro, Roy D.; Toffel, Michael W.; Watson, EdwardNota del Instructor HBS-7209-EServicios y operacionesTeaching note for "Process Analytics Tutorial", #7208.Desde 0,00 €