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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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CIC: Catalyzing Entrepreneurial Ecosystems (A) (Spanish Version)
Kerr, William R.; Pekkala Kerr, Sari; Brownell, AlexisCaso HBS-818S07Iniciativa emprendedoraCIC crea "ecosistemas empresariales," el alquiler de espacio para oficinas y co-trabajo para la creación de empresas y empresas relacionadas y proporcionar las necesidades básicas de negocios como wi-fi y asesoramiento jurídico. Fundador Tim Rowe se refiere a la CIC como "infraestructura de la innovación", que reúne el dinero, el talento y las ideas en un solo lugar. Fundada en Cambridge en 1999, CIC desde entonces ha crecido hasta convertirse en...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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CEO Activism (B)
Toffel, Michael W.; Chatterji, Aaron; Kelley, JuliaCaso HBS-617048-EEconomíaSupplement to case 617001.Desde 5,74 €
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Alvogen, Teaching Note
Kerr, William R.; Brownell, AlexisNota del Instructor HBS-817057-EIniciativa emprendedoraTeaching note for case 816064.Desde 0,00 €
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCaso HBS-617020-EServicios y operacionesIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Desde 8,20 €
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EverTrue: Mobile Technology Development B
Kerr, William R.; Brownell, AlexisCaso HBS-813123-EIniciativa emprendedoraSupplement for case 813122Desde 8,20 €
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InterfaceRAISE: Sustainability Consulting, Teaching Note
Toffel, Michael W.; Eccles, Robert G.Nota del Instructor HBS-612049-EServicios y operacionesTeaching Note for 611-069.Desde 0,00 €
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Sustainability at Millipore, Teaching Note
Toffel, Michael W.Nota del Instructor HBS-610013-EServicios y operacionesTeaching Note for [610012].Desde 0,00 €