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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy
Michael Taylor; Robert BremnerCaso IVEY-9B12A038-EDirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy (Spanish version)
Michael Taylor; Robert BremnerCaso IVEY-9B12AS038Dirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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CEO Activism (B)
Toffel, Michael W.; Chatterji, Aaron; Kelley, JuliaCaso HBS-617048-EEconomíaSupplement to case 617001.Desde 5,74 €
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Best Optical
Michael Taylor; Ken MarkCaso IVEY-9B11A013-EDirección estratégica, Iniciativa emprendedora, MarketingThe new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.Desde 8,20 €
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCaso HBS-617020-EServicios y operacionesIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Desde 8,20 €
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InterfaceRAISE: Sustainability Consulting, Teaching Note
Toffel, Michael W.; Eccles, Robert G.Nota del Instructor HBS-612049-EServicios y operacionesTeaching Note for 611-069.Desde 0,00 €
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Sustainability at Millipore, Teaching Note
Toffel, Michael W.Nota del Instructor HBS-610013-EServicios y operacionesTeaching Note for [610012].Desde 0,00 €
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Process Analytics Tutorial, Teaching Note
Shapiro, Roy D.; Toffel, Michael W.; Watson, EdwardNota del Instructor HBS-7209-EServicios y operacionesTeaching note for "Process Analytics Tutorial", #7208.Desde 0,00 €