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Barnes & Noble: Managing the E-Book Revolution
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Caso HBS-613073-EServicios y operacionesThe case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers electronically. New competitors like Amazon and Apple attacked the traditional industry structure, creating many uncertainties over the long term viability of traditional retailers. Amid...Desde 8,20 €
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Barnes & Noble: Managing the E-Book Revolution, Teaching Note
MacCormack, Alan; Dunn, Brian Kimball; Kemerer, Chris F.Nota del Instructor HBS-614040-EServicios y operacionesTeaching Note for 613073.Desde 0,00 €
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Culinarian Cookware: Pondering Price Promotion
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4058-EMarketingTeaching Note for 4057.Desde 0,00 €
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Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Desde 0,00 €
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Marie Jackson: Revitalizing Renfield Farms, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-915556-ELiderazgo y Dirección de personasTeaching note for case 915555.Desde 0,00 €
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Learning the Fine Art of Global Collaboration
MacCormack, Alan; Forbath, TheodoreArtículo HBS-F0801J-ECompanies that excel in managing partnerships for innovation put a great deal of effort into im-proving their ability to collaborate. Their plans address four critical areas.Desde 8,20 €
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Reliance Baking Soda: Optimizing Promotional Spending, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4128-EMarketingTeaching Note to Briefcase 4128Desde 0,00 €
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Kay Sunderland: Making the Grade at Attain Learning, Teaching Note
Hill, Linda A.; Beckham, HeatherNota del Instructor HBS-4291-EServicios y operacionesTeaching Note for 4289.Desde 0,00 €
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Treadway Tire Company: Trouble at the Lima Tire Plant, Teaching Note
Skinner, C. Wickham; Beckham, HeatherNota del Instructor HBS-2190-ELiderazgo y Dirección de personasTeaching Note for (2189)Desde 0,00 €
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Recipe for Success: Growth and Evolution at Caf Cupcake, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-919510-ELiderazgo y Dirección de personasTeaching note for case 919509.Desde 0,00 €