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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnNota del Instructor HBS-519069-EMarketingTeaching note for case 519047.Desde 0,00 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCaso HBS-819077-EIniciativa emprendedoraIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Desde 8,20 €
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uberPOOL
Iansiti, Marco; Toffel, Michael W.; Migdal, AmramCaso HBS-617009-EServicios y operacionesThis case describes Uber's uberPOOL service, which let multiple Uber users who were headed in the same direction share a ride and pay substantially lower fares.Desde 8,20 €
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General Mills (B)
Gilmartin, Raymond; Iansiti, Marco; Buccitelli, BiancaCaso HBS-608067-EServicios y operacionesDesde 5,74 €
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Ricoh Company, Ltd.
Eccles, Robert G.; Edmondson, Amy C.; Iansiti, Marco; Kanno, AkikoCaso HBS-610053-EServicios y operacionesRicoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in 2006. The company developed environmental accounting methods and produces annual environmental and sustainability reports, but Ricoh is concerned that investors may not take these effor...Desde 8,20 €
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Microsoft Server & Tools (B)
Iansiti, Marco; Serels, AlainCaso HBS-613046-EServicios y operacionesSupplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure.Desde 5,74 €
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Michael Rubin and Fanatics (B)
Higgins, Robert F.; Masko, JohnCaso HBS-819082-EIniciativa emprendedoraDesde 5,74 €
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Indigo Agriculture
Iansiti, Marco; Toffel, Michael W.; Snively, ChristineCaso HBS-617020-EServicios y operacionesIndigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development ...Desde 8,20 €
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Vistron Inc.: The Z Glass Project
Shapiro, Roy D.; Iansiti, MarcoCaso HBS-616002-EServicios y operacionesDesde 8,20 €