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Rocket Roaster: Is there business outside the internet
Sachon, MarcCaso P-1159-EIniciativa emprendedora, Servicios y operacionesThe case describes the business model of a food truck service that operates 16 vans from its headquarters in and around the German city of Frankfurt. The protagonist of the case needs to assess whether the company is a good acquisition prospect or if he should follow the current trend of investing in a company with a digital business model. The company's operations are described in detail, basic financials are provided and alternative future grow...Desde 8,20 €
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KUKA: Planning for the Future of Automation
Sachon, Marc; Sastre Boquet, IsaacCaso P-1162-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónThe case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generatio...Desde 8,20 €
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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCaso HBS-615S15Servicios y operacionesShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Desde 8,20 €
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Capacity Management in Operations Systems
Lago, Alejandro; Moscoso, Philip; Sachon, MarcNota técnica PN-464-EServicios y operacionesThis technical note discusses how to analyze and manage the capacity of an operations system. The main reason for analyzing capacity is to find the answer to this question: what is the maximum amount of money an operations system can generate (via products or services)? The note presents a general methodology for capacity analysis, illustrated with a variety of examples, which present typical real-life complexities such as batch production, non-s...Desde 8,20 €
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The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCaso HBS-613079-EServicios y operacionesSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Desde 8,20 €
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Swarovski Crystal: The Polybag Challenge: Design for Supply Chain
Sachon, Marc; Yankovic, NataliaCaso P-1135-EServicios y operacionesSwarovski Crystal, the largest strategic business unit (SBU) of Swarovski Group, has to assess the feasibility changing the packaging of its products in the upstream part of its supply chain (i.e., prior to sales) to polybags instead of using the traditional dark blue gift boxes. In doing so, management has to consider not only the benefits (primarily in operations) but also the challenges (primarily in customer perception).Desde 8,20 €