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Heavy Metal (B): Baosteel Struggles in Brazil
Abrami, Regina M.; Koch-Weser, IacobCaso HBS-912412-EEconomíaThis case begins with Baosteel's decision to build a steel mill in Brazil with Vale do Rio Doce, the world's leading iron mining company. Regulatory obstacles and unexpected costs have placed the project in jeopardy. Outside Brazil, however, Baosteel has been growing rapidly, and market trends favor an overseas plant. Baosteel must decide whether or not to continue its efforts to build a steel plant in Brazil.Desde 5,74 €
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Goldwind USA: Chinese Wind in the Americas
Abrami, Regina M.; Koch-Weser, IacobCaso HBS-912416-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. Many Chinese firms have struggled in the United States. Renewable energy is a fledgling, high-risk market. Can Goldwind USA, a leading producer of wind turbines, overcome the odds? The case examines the many strategic choices Goldwind faced as it established its first major overseas subsidiary in Chicago: building a local team around a U.S. CEO; bridging cross-cultural diffe...Desde 8,20 €
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The Comeback (C): Baosteel Stays in Brazil
Abrami, Regina M.; Koch-Weser, IacobCaso HBS-912413-EEconomíaThe case begins with Baosteel's renewed effort at building a steel mill in Brazil with Vale do Rio Doce. But again, the company runs into problems with obtaining regulatory approvals. This is compounded by the global financial crisis that seriously impacts the global steel industry. How will Baosteel react to this adverse situation?Desde 5,74 €
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Netflix: Designing the Netflix Prize (B)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, SantoshCaso HBS-615025-EServicios y operacionesThis supplemental case follows up on the Netflix Prize Contest described in Netflix: Designing the Netflix Prize (A). In the A case, Netflix CEO Reed Hastings must decide how to organize a crowdsourcing contest to improve the algorithms for Netflix's movie recommendation software. The B case follows the contest from the building of the platform in 2006 to the awarding of the highest prize in 2009. The B cause also considers the aftermath of the c...Desde 5,74 €
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Netflix: Designing the Netflix Prize (A) (Spanish version)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCaso HBS-615S16Servicios y operacionesIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterDesde 8,20 €
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Netflix: Designing the Netflix Prize (A)
Lakhani, Karim R.; Cohen, Wesley M.; Ingram, Kynon; Kothalkar, Tushar; Kuzemchenko, Maxim; Malik, Santosh; Meyn, Cynthia; Friar, Greta; Pokrywa, Stephanie HealyCaso HBS-615015-EServicios y operacionesIn 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deterDesde 8,20 €