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    Netflix: Designing the Netflix Prize (A)

    Lakhani, Karim R. ; Cohen, Wesley M. ; Ingram, Kynon ; Kothalkar, Tushar ; Kuzemchenko, Maxim ; Malik, Santosh ; Meyn, Cynthia ; Friar, Greta ; Pokrywa, Stephanie Healy

    English , Spanish

    • Reference: HBS-615015-E

    • Year: 1997

    • Number of pages: 15

    • Geographic Setting: United States

    • Publication Date: Aug 14, 2014

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Arts, entertainment & sports;Film;Videos & DVDs

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    Description

    In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings deter

    Keywords

    Analytics Business communication Collaborative innovation Crowdsourcing Innovation Inventions Knowledge management Microfinance Personal transformations Technology Transformations Videos