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KITEA (B): Getting Ready to Face IKEA
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCaso HBS-719421-EDirección estratégicaThe case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA's entry. After incurring losses for the first time in 2013, KITEA had bounced back and recorded profits and growth in 2014 and 2015. The improvements in supply chain management, product range, and relationships with stakeholders that ...Desde 5,74 €
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KITEA (A): Democratizing Furniture in Morocco
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCaso HBS-719420-EDirección estratégicaThe case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA's origins and provides a detailed overview of the business plan that enabled Benkirane to bring affordable modern furniture in flatpacks to the Moroccan market, which had previously been dominated by unorganized artisans. ...Desde 8,20 €
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Oriental Land Co., Ltd. -Tokyo Disney Resort
Casadesus-Masanell, Ramon; Kanno, AkikoCaso HBS-720460-EDirección estratégicaThis case describes the history of Oriental Land Co. Ltd.'s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to dealDesde 8,20 €
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The Rise and Fall of the Circus
Casadesus-Masanell, Ramon; Elterman, KarenCaso HBS-717444-EDirección estratégicaThis case describes the origins of the traditional circus, including its rise to popularity in the United States in the 1800s, and examines the factors that led to its decline in the 20th and 21st centuries.Desde 8,20 €
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Walmart Ecommerce (A): Picking up the Pace
Casadesus-Masanell, Ramon; Elterman, KarenCaso HBS-720425-EDirección estratégicaThis case is an abridged version (part 1 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case 720-370. The (A) case discusses Walmart's early forays into online retail, as well as improvements made under Doug McMillon beginning in 2014. The case describes Walmart's physical stores, delivery options, grocery business, online marketplace, and distribution system. It also discusses the ecommerce startup Jet.com, which Wa...Desde 8,20 €
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Bharti Infratel: Unlocking Value in Mobile Infrastructure
Casadesus-Masanell, Ramon; Salwan, Prashant; Bijlani, Tanya; Tahilyani, RachnaCaso HBS-715459-EDirección estratégicaBharti Infratel, a telecom tower company provides shared telecom infrastructure to mobile operators in India. It is a spin off from Bharti Airtel, India's largest leading mobile services operator. Bharti Infratel partnered with its rivals, Vodafone and Idea Cellular, to form a joint venture, Indus Towers, to pool and share the three companies' tower assets. The managing director of Bharti Infratel's parent group, Bharti Enterprises must decide if...Desde 8,20 €
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Hilti (A): Fleet Management, Teaching Note
Casadesus-Masanell, Ramon; Rivkin, Jan W.Nota del Instructor HBS-719404-EThis teaching note accompanies the case Hilti (A): Fleet Management 718419. It provides guidelines for class discussion, as well as a board plan and transcripts of the associated videos, Hilti Fleet Management Video Supplements. The associated case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. ...Desde 0,00 €
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The Offshore Drilling Industry in 2011
Casadesus-Masanell, Ramon; Corts, Kenneth; McElroy, JosephCaso HBS-711543-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. After booming in 2007 and early 2008, the offshore drilling industry slumps in 2009. Lower oil prices lead oil companies to reduce drilling budgets, and rig utilization falls from essentially 100% to 70% in some markets. Day rates--the prices paid for a rig's services--fall by as much as 68%. The case illustrates how supply and demand work together to determine prices and ut...Desde 8,20 €
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Competing through Business Models: Introductory Note for Students (Half-Course Version)
Halaburda, Hanna; Casadesus-Masanell, RamonCaso HBS-711489-EDirección estratégicaNo abstract available.Desde 8,20 €
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Strategy Reading: Setting Aspirations-Mission, Vision and Values, Teaching Note
Casadesus-Masanell, RamonNota del Instructor HBS-8115-EDirección estratégicaTeaching note for 8114.Desde 0,00 €