General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Supplementary Case

KITEA (B): Getting Ready to Face IKEA

By Casadesus-Masanell, Ramon / Yucaoglu, Gamze

The case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA's entry. After incurring losses for the first time in 2013, KITEA had bounced back and recorded profits and growth in 2014 and 2015. The improvements in supply chain management, product range, and relationships with stakeholders that the duo had been working on tirelessly seemed to be paying off. After an intense preparation period, was KITEA ready to face off against IKEA in Morocco?

Collection: HBSP (USA)

Ref: HBS-719421-E

Format: PDF

Number of pages: 7

Publication Date: Mar 18, 2019

Language: English

What material is included in this case:

Other supplements

Description

Year: 2013

Geographic Setting: Africa;Morocco

Industry Setting: Furniture; Retail trade

KITEA (B): Getting Ready to Face IKEA

Options of use

Number of copies

- +

As low as €6.21

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Leave your rating
"KITEA (B): Getting Ready to Face IKEA"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

KITEA (B): Getting Ready to Face IKEA

What material is included in this case:

Description

Related

KITEA (B): Getting Ready to Face IKEA

Are you interested in this product?

Do you find it interesting?

Leave your rating "KITEA (B): Getting Ready to Face IKEA"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"KITEA (B): Getting Ready to Face IKEA"