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M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCaso HBS-320075-EConocimiento y comunicaciónThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Desde 8,20 €
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M e Terra and Unilever (A) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCaso HBS-321P03Conocimiento y comunicaciónThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Desde 8,20 €
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M e Terra and Unilever (B) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Cal, MarianaCaso HBS-322P01Conocimiento y comunicaciónUnilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures, after acquiring the company in 2017. Mae Terra's CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driv...Desde 5,74 €
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Richard Spellman (A) and (B), Teaching Note
Bagley, Constance E.Nota del Instructor HBS-808014-EIniciativa emprendedoraTeaching Note for [801202] and [801203].Desde 0,00 €
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Cultivating Compliance for Strategic Strength: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8153BC-ECompliance with the law is just the baseline for winning legally in business. This chapter shows how managers can practice what the author calls "strategic compliance management," which goes beyond mere compliance with the law to embrace organizational integrity and to seek out and exploit business opportunities provided by regulation and deregulation. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal R...Desde 8,20 €
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Capturing the Value of Intellectual Capital: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8157BC-EThe ability to use intellectual property laws to capture the value of the firm's inventions, proprietary information, and other intangible assets is a key strategic advantage. This chapter shows managers how to use patents, copyrights, trade secrets, and trademarks both offensively and defensively. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Using Contracts to Define and Strengthen Relationships: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8155BC-EThis chapter identifies the web of relationships inherent in any business, and explains how managers can structure contracts to define and strengthen relationships by increasing predictability, allocating risk and reward, creating and retaining options, and aligning incentives. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Protecting Brand Equity: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8159BC-ECustomers' trust in a brand can represent enormous value for the corporation. This chapter explores ways to protect brand equity from erosion due to product defects, unfair trade practices, deceptive advertising, and invasions of customer privacy. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Managing Disputes: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8163BC-EDisputes are inevitable in business, but legally astute managers think strategically about their disputes. This chapter offers a variety of techniques for managing disputes and describes alternative dispute resolution (ADR), recommending that companies adopt ADR programs for regular use in all their business activities. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €
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Maximizing Value While Managing Risk: Mastering the Legal Aspects of Business
Bagley, Constance E.Capítulo de Libro HBS-8149BC-EUnderstanding the legal dimensions of business is essential to successful management in today's global marketplace. This chapter shows you how to harness the empowering nature of the law and the legal system not only to avoid trouble, but to increase the total value created and the firm's share of that value. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."Desde 8,20 €