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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-712447-EDirección estratégicaAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Desde 8,20 €
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Crosley
Nicholas, Tom; Chen, DavidCaso HBS-809160-EIniciativa emprendedoraIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Desde 8,20 €
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Desde 5,74 €
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The American Dream in History
Nicholas, Tom; Chen, DavidCaso HBS-808134-EIniciativa emprendedoraDesde 8,20 €
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Why Satisfaction Surveys Fail
Reichheld, FredCapítulo de Libro HBS-8177BC-EDirección estratégicaThis chapter looks at why you cannot build an effective customer-feedback system based on the shaky foundation of current satisfaction-survey methods and practices. This chapter was originally published as Chapter 5 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
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American National Red Cross (B)
Lorsch, Jay W.; Sherman, Eliot; Chen, DavidCaso HBS-408041-ELiderazgo y Dirección de personasSupplements the (A) case. An abstract is not available for this product.Desde 5,74 €
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Al Capone
Nicholas, Tom; Chen, DavidCaso HBS-809144-EIniciativa emprendedoraIn 1929, Chicago, IL mob boss Al Capone was at the height of his power. As head of the extensive crime organization known as "The Outfit" during most of U.S.'s Prohibition Era (1920-1933), Capone oversaw hundreds of brothels, speakeasies, and roadhouses which served as venues for gang-administered gambling, prostitution, and illegal alcohol sales. At their peak, yearly revenues from all of his enterprises combined totaled over $100 million. Capon...Desde 8,20 €
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Cincom Systems, Inc.
Nicholas, Tom; Chen, DavidCaso HBS-808084-ETom Nies, charismatic CEO of Cincom Systems, is considering a public offering of his software enterprise, but the 1987 stock market crash checks his plans. Nies reflects that capital for expansion will keep Cincom at the frontier of technological development in a changing industry. He also realizes that an IPO might negate his firm's efforts to deliver high levels of customer satisfaction and change Cincom's unique corporate culture.Desde 8,20 €
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Design Winning Customer Strategies
Reichheld, FredCapítulo de Libro HBS-8173BC-EDirección estratégicaMeasuring customers' feelings about your organization alone isn't sufficient. Just as you plan how to raise your profits, you must plan how to increase the number of customers who will act as promoters for your organization rather than detractors. This chapter examines how companies have designed winning customer strategies. This chapter was originally published as Chapter 7 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
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American National Red Cross (A)
Lorsch, Jay W.; Sherman, Eliot; Chen, DavidCaso HBS-408040-ELiderazgo y Dirección de personasDescribes the governance issues facing the Board of Governors of the American Red Cross. After a series of issues--FDA consent decree on its blood operations; the response to 9/11 and Hurricane Katrina--the Red Cross board was under pressure to fix its governance from the public, the media, and from Congress. Describes the Red Cross governance structure and practices in place and the process used to examine them.Desde 8,20 €