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Carinsa: innovando con el cliente
Rodríguez Bouzo, Silvia; Nueno, José LuisCaso M-1311Iniciativa emprendedora, Innovación y cambio, MarketingPor selección estratégica, y haciendo de la necesidad virtud, Carinsa nació y se desarrolló en España sirviendo a las marcas nacionales que, por tamaño o por "contratos de exclusividad" con marcas multinacionales, eran despreciadas por los grandes de la industria como Givaudan, Firmenich e IFF, el top 3 de la industria, con una cuota de mercado del 45%. Esta estrategia de "invisibilidad" o escasa notoriedad le había reportado muy buenos resultado...Desde 8,20 €
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Sensofar Tech: liderar o seguir al cliente
Rodríguez Bouzo, Silvia; Nueno, José LuisCaso M-1310Iniciativa emprendedora, Innovación y cambio, MarketingA principios de 2013, Ferrán Laguarta y Marc Canales, presidente y director general de Sensofar Tech (spin-off de la Universidad Politécnica de Cataluña, UPC), respectivamente, revisaban el grado de cumplimiento del Plan Estratégico 2011-2015. El ejercicio 2012 se había cerrado con una cifra de negocio de 6 millones de euros (incluyendo la facturación de las filiales), una plantilla de 18 empleados, y una red comercial internacional con presencia...Desde 8,20 €
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Sensofar Tech: Leading or Following the Customer
Rodríguez Bouzo, Silvia; Nueno, José LuisCaso M-1310-EIniciativa emprendedora, Innovación y cambio, MarketingAt the beginning of 2013, Ferran Laguarta and Marc Canales, chairman and CEO of Sensofar-Tech (spin-off of the Polytechnic University of Catalonia, UPC), respectively, were reviewing how well the company was complying with the 2011-2015 Strategic Plan. The 2012 fiscal year had closed with 6 million in revenue (including subsidiary billing), a staff of 18 employees and an international business network with a global presence in the world's most i...Desde 8,20 €
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When Cultures Collide: 2015 HIV Outbreak in Southern Indiana (A)
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1205-EThis case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV from potentially contaminated blood residue. IS...Desde 8,20 €
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When Cultures Collide: 2015 HIV Outbreak in Southern Indiana, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1207-EThis epilogue accompanies case number 2080.0. This case (Parts A&B) takes students behind the scenes at the Indiana State Department of Health (ISDH) as it struggles to recognize and manage an unusual outbreak of HIV in a poor, rural community. As ISDH learns, illegal injection of prescription drugs, mainly opioids, is spreading the disease. Users are sharing needles and thus exposing the second, third, or subsequent users to infection with HIV f...Desde 8,20 €
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Into Local Streets: Maryland National Guard and the Baltimore Riots, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1254-EEconomíaSupplement to case KS1253. On April 19, 2015, Freddie Gray, a young African American male, died while in the custody of the Baltimore Police. In response to his death, which occurred less than a year after a similar incident in Ferguson, Missouri, protestors mobilized daily in Baltimore to vocalize their frustrations, including what they saw as law enforcement's long-standing mistreatment of the African American community. Then, on April 27, foll...Desde 8,20 €
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Fears and Realities: Managing Ebola in Dallas
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1160-EEconomíaIn September 2014, as several West African countries continued to battle a deadly outbreak of the Ebola virus, Dallas, Texas emerged as ground zero for the disease in the U.S. This case recounts how, over the course of three days, Thomas Eric Duncan, who had recently arrived in the city from Liberia, reported twice to Dallas Presbyterian Hospital exhibiting signs of illness. Having sent him home after his first visit, the hospital admitted him af...Desde 8,20 €
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Mission in Flux: Michigan National Guard in Liberia
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1242-EIn summer and fall of 2014, thousands of individuals in Liberia, Sierra Leone, and Guinea contracted the Ebola virus. This outbreak of the deadly disease, which until then had been highly uncommon in West Africa, prompted a major (albeit delayed) public health response on the part of the international community, including an unprecedented commitment made by the United States, which sent almost 3,000 active military soldiers to Liberia. "Mission i...Desde 8,20 €
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Mission in Flux: Michigan National Guard in Liberia, Epilogue
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1252-EEpilogue to case KS1242. In summer and fall of 2014, thousands of individuals in Liberia, Sierra Leone, and Guinea contracted the Ebola virus. This outbreak of the deadly disease, which until then had been highly uncommon in West Africa, prompted a major (albeit delayed) public health response on the part of the international community, including an unprecedented commitment made by the United States, which sent almost 3,000 active military soldie...Desde 8,20 €
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Into Local Streets: Maryland National Guard and the Baltimore Riots
Howitt, Arnold M.; Lundberg, KirstenCaso HBS-KS1253-EEconomíaOn April 19, 2015, Freddie Gray, a young African American male, died while in the custody of the Baltimore Police. In response to his death, which occurred less than a year after a similar incident in Ferguson, Missouri, protestors mobilized daily in Baltimore to vocalize their frustrations, including what they saw as law enforcement's long-standing mistreatment of the African American community. Then, on April 27, following Gray's funeral, riots...Desde 8,20 €