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The Coming Battle over Executive Pay
Dillon, KarenArtículo HBS-R0909L-ELiderazgo y Dirección de personasWall Street may have ignited the outrage over executive compensation, but it's now affecting all public companies. Believing that corporate pay practices encourage excessive risk taking, policy makers feel compelled to intervene, and shareholders are angrily demanding input. The battle will rage in boardrooms and annual meetings for years, and it won't be pretty. A bill that will give shareholders a "say on pay" is winding through Congress, and i...Desde 8,20 €
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"I Think of My Failures as a Gift"
Lafley, A.G.; Dillon, KarenArtículo HBS-R1104F-ELafley, the former CEO of Procter & Gamble, is regarded as one of the most successful chief executives in recent history. But like everyone else, he's had his share of mistakes. Politicians and winning sports teams draw their biggest lessons from their toughest losses, he says, and the same has been true for him. The company learned more from its failed new brands and products than from its successes. Among Lafley's favorite examples is the color...Desde 8,20 €
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CEAC - China
Parés Canalias, Francisco; Renart, Lluís G.Caso M-1024-EMarketingIn October 1995, the Board of Directors of the CEAC Group has to decide whether or not to go ahead with the creation of a joint venture in China with the aim of penetrating the Chinese market. CEAC is the leading company in Spain in the sale of vocational distance training courses. Founded in 1945, it undertook its first international activities in Spanish-speaking countries. Later, after the fall of communism, it started to penetrate Poland and ...Desde 8,20 €
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Nestlé España: Caja Roja
Parés Canalias, Francisco; Renart, Lluís G.Caso M-1080MarketingA finales de 1988, Nestlé España S.A. tenía una cuota de mercado del 45% en el segmento de bombones. Esta posición de liderazgo se había visto reforzada por la adquisición en 1988 de Rowntree ("After Eight" y "Quality Street") y Perugina ("Baci"). Sin embargo, en septiembre de 1989, Ferrero lanzó agresivamente el producto Ferrero Rocher en el mercado español y, a pesar de los esfuerzos de marketing de Nestlé, Ferrero consiguió considerables mejor...Desde 8,20 €