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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCaso DARDEN-S-0296-EDirección estratégicaFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eDesde 8,20 €
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Growing a Team at LandCare: Excellence in the Field
Martin, Sean; Craddock, JennyCaso DARDEN-OB-1284-ELiderazgo y Dirección de personasIn October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only LandCare but the entire landscaping industry at the time. As LandCare struggled to hire and retain employees who could prove their legal working status in the United States, it faced fierce competition from small firms, which frequently did not play by the same rules. Hoping to attract and motivate ...Desde 8,20 €
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Culinarian Cookware: Pondering Price Promotion
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4058-EMarketingTeaching Note for 4057.Desde 0,00 €
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Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Desde 0,00 €
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Marie Jackson: Revitalizing Renfield Farms, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-915556-ELiderazgo y Dirección de personasTeaching note for case 915555.Desde 0,00 €
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Kay Sunderland: Making the Grade at Attain Learning, Teaching Note
Hill, Linda A.; Beckham, HeatherNota del Instructor HBS-4291-EServicios y operacionesTeaching Note for 4289.Desde 0,00 €
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Reliance Baking Soda: Optimizing Promotional Spending, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4128-EMarketingTeaching Note to Briefcase 4128Desde 0,00 €
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Treadway Tire Company: Trouble at the Lima Tire Plant, Teaching Note
Skinner, C. Wickham; Beckham, HeatherNota del Instructor HBS-2190-ELiderazgo y Dirección de personasTeaching Note for (2189)Desde 0,00 €
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Recipe for Success: Growth and Evolution at Caf Cupcake, Teaching Note
Mayo, Anthony J.; Beckham, HeatherNota del Instructor HBS-919510-ELiderazgo y Dirección de personasTeaching note for case 919509.Desde 0,00 €
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherNota del Instructor HBS-914534-EMarketingTeaching Note for Product #914533.Desde 0,00 €