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The Wm. Wrigley Jr. Company: Capital Structure, Valuation, and Cost of Capital (Spanish version)
Bruner, Robert F.; Carr, SeanCaso DARDEN-F-1840FinanzasEsta es una traducción al español de la versión del 15 de noviembre de 2005 del caso UVA-F-1482. En junio de 2002, el director de un fondo de cobertura "el inversionista activo" está considerando las posibles ganancias de aumentar la capitalización de la deuda de The Wm. Wrigley Jr. Company. Wrigley ha sido financiado de manera conservadora y, a la fecha del caso, no tiene deudas. Las tareas para el estudiante son: • Estimar el cambio potencial e...Desde 8,20 €
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Corporate Strategy (DGN-530-E)
García Pont, Carlos; Ricart, Joan EnricNota técnica DGN-530-EDirección estratégica, Liderazgo y Dirección de personasDesde 8,20 €
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FedEx Corp. versus United Parcel Service of America, Inc.: Who Will Deliver Returns from China?
Bruner, Robert F.; Lipson, Marc L.; Carr, SeanCaso DARDEN-F-1601-EFinanzasIn early 2006, the anticipated expansion of package delivery services in China provided a great opportunity for the two package delivery giants FedEx and UPS. It was unclear which of these firms would make the most of this opportunity. An analysis of financial performance suggests that UPS is the better performer. On the other hand, the FedEx stock price performance has been far stronger. This apparent conflict highlights the fact that stock pric...Desde 8,20 €
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The Panic of 1907
Bruner, Robert F.; Debaere, Peter; Carr, SeanCaso DARDEN-G-0619-EConocimiento y comunicaciónThe case discusses and analyzes the runup to the financial panic of 1907 and its aftermath. Market conditions and institutional responses are highlighted. We sketch the broader economic context and the monetary situation in particular. The case draws on the Bruner and Carr (2007) book, "The Panic of 1907: Lessons Learned from the Market’s Perfect Storm" and on the Friedman and Schwartz (1963) book, "A Monetary History of the United States, 1867-1...Desde 8,20 €
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Macsa: la venta de proyectos
García Pont, Carlos; Rocha e Oliveira, PauloCaso M-1287MarketingLa fuerza de ventas de MACSA ha sido exitosa en la venta de impresoras, lásers y máquinas de etiquetado durante décadas. La reciente incorporación de proyectos en la oferta de la empresa requiere una nueva estrategia de ventas. Este caso trata los desafíos a que se enfrentan los directivos de la empresa en la elaboración e implementación de esta nueva estrategia.Desde 8,20 €
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (A)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCaso DARDEN-ENT-0232Iniciativa emprendedoraThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipDesde 8,20 €
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Le Frigorifique: Charles Tellier and the Creation of the Cold Chain (B)
Bruner, Robert F.; Costa, Sarah; Carr, SeanCaso DARDEN-ENT-0233Iniciativa emprendedoraThis case set describes the gale of creative destruction that came with the rise of refrigeration and the creation of a globalized food supply chain, examined through the life of Charles Tellier, a French entrepreneur and inventor of the refrigerated shipDesde 5,74 €
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCaso M-1239-EConocimiento y comunicación, Marketing, Tecnologías de la informaciónGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Desde 8,20 €
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Internet Marketing
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosNota técnica MN-370-EMarketing, Tecnologías de la informaciónIn this technical note we explain what Internet marketing is, what it is used for, and how it is done. The note covers a wide variety of subjects, but is broadly in two parts. The first, more theoretical part explains why the Internet is a good medium for marketing. The second focuses on more practical issues, i.e., the things we must we know in order to do Internet marketing. To show that the Internet is a good marketing medium, we describe the ...Desde 8,20 €
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Penicillin: The Miracle Drug
Bruner, Robert F.; Carr, Sean; Bojanski, Michael; Hogan, Sean; Shepherdson, WillCaso DARDEN-ENT-0234-EIniciativa emprendedoraThis case is a study of the initial discovery of penicillin and how it came to be a mass-market product. The discovery of penicillin is fascinating first and foremost because of its direct, life-saving benefits and because of the context of World War II that surrounded its rise. Throughout the case, an argument is made for the importance of this invention not only for the society of the 1940s, but for our society today. Students are introduced to...Desde 8,20 €