Google AdWords: Developing and Growing the Spanish Market

By Puig, Albert / Rocha e Oliveira, Paulo / García Pont, Carlos

Knowledge and Communication Marketing Information Technologies

Google is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clientele.

Collection: IESE (España)

Ref: M-1239-E

Format: PDF

Number of pages: 29

Publication Date: Nov 22, 2010

Language: English, Spanish

Description

Year: 2009

Geographic Setting: España

Google AdWords: Developing and Growing the Spanish Market

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Google AdWords: Developing and Growing the Spanish Market

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Google AdWords: Developing and Growing the Spanish Market

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